• Brands & Services
  • Who we are
  • Careers
  • News
  • Customer Care
  • FR
  • NL
  • EN
  • Brands & Services
  • Who we are
  • Careers
  • News
  • Customer Care

Version Française

Nederlandse versie

our activities

Cookie Policy

  • Homepage
  • Cookie Policy
  • Who is the data controller?
  • What are cookies?
  • What happens if you disable cookies?
  • What types of cookies do we use and why?
    1. 1. Necessary Cookies
    2. 2. Analytical and customisation cookies
    3. 3. Marketing cookies
  • How to manage your cookie settings
  • Your rights
  • Contact details for our Data Protection Officer

Who is the data controller?

D’Ieteren Automotive SA/NV, Rue du Mail 50, 1050 Brussels, is the entity responsible for processing your personal data (the Data Controller).

What are cookies?

A cookie is a small text file that may be stored on your computer when you visit a website. It may be placed there by the site owner or by third parties. Information – such as your choice of language for a website – is saved in this text file. The next time you visit the website, the cookie is sent back to the site, allowing the website to recognise your browser and, for example, remember your choice of language.

There are several types of cookies. Below, we have listed the cookies we use on our website and their purposes.

What happens if you disable cookies?

If you do not agree to non-mandatory cookies (i.e. analytical and customisation cookies and marketing cookies), we will not use these cookies when you visit our website. However, some features using functional/necessary cookies may be affected. If you want to ensure that third-party cookies are completely disabled, you can adjust your web browser settings. Finally, bear in mind that not agreeing to marketing cookies will not reduce the number of adverts you see. It will just mean that adverts will no longer be geared to your interests.

What types of cookies do we use and why?

1. Necessary Cookies

We use these cookies to:

- make browsing our website and using its features an intuitive experience;
- store your preferences so that you do not need to repeat the same actions whenever you visit our site – for instance, these cookies remember your cookie preferences;
- detect any problems with your browsing experience to allow us to continually optimise our website.

Consent Management

Strictly necessary for to ensure that the cookies on our website are scanned continuously and for storing users' cookie preferences, which means that the cookie preference module does not appear all the time, but instead retains users' preferences without interfering with their browsing experience.

Cookie Purpose Placed by Expiration
ENSIGHTEN_PRIVACY_BANNER_VIEWED

Used to determine whether or not a user has seen the cookie preference management banner.

.dieteren.be 1 year
ENSIGHTEN_PRIVACY_MODAL_VIEWED

Used to determine whether or not a user has interacted with the cookie preference management module.

.dieteren.be 1 year
ENSIGHTEN_PRIVACY_<category-name>

Used to determine whether or not a user has given consent for the different categories of cookies.

.dieteren.be 1 year
Tag Management

Necessary for facilitating the implementation of various cookies used on the website and ensuring they are managed properly.

Hubspot

HubSpot helps us provide a personalized user experience for all customers. We will provide messages, offers and products tailored to each person based on their unique preferences and tastes. Customers will be engaged with us on an individual basis rather than being part of a customer type or segment.

Cookie Purpose Placed by Expiration
__hs_opt_out

This cookie is used by the registration privacy policy to remember not to ask the user to accept cookies again.

js-eu1.hs-scripts.com 6 months
__hs_do_not_track

This cookie can be set to prevent the tracking code from sending information to HubSpot.

js-eu1.hs-scripts.com 6 months
__hs_initial_opt_in

This cookie is used to prevent the banner from displaying visitors browsing in strict mode.

js-eu1.hs-scripts.com 7 days
__hs_cookie_cat_pref

This cookie is used to record the categories to which a visitor has consented.

js-eu1.hs-scripts.com 6 months
hs_ab_test

This cookie is used to consistently provide visitors with the same version of an A/B test page.

js-eu1.hs-scripts.com Session
<id>_key

When viewing a password protected page, this cookie is set so that a visitor does not have to log in again if they return to the same page using the same browser.

js-eu1.hs-scripts.com 14 days
hs_high_contrast

This cookie is used to save the contrast choice selected by a visitor on a HubSpot domain.

js-eu1.hs-scripts.com 180 days
hs-messages-is-open

This cookie is used to determine if the chat widget is open and to save the information for future visits.

js-eu1.hs-scripts.com 30 minutes
hs-messages-hide-welcome-message

This cookie is used to prevent the welcome message from reappearing on the same day after being rejected for the first time.

js-eu1.hs-scripts.com 1 day
__hsmem

This cookie is saved when visitors log in to a site hosted on HubSpot.

js-eu1.hs-scripts.com 1 yes
hs-membership-csrf

This cookie is used to ensure that member logins cannot be tampered with.

js-eu1.hs-scripts.com Session
hs_langswitcher_choice

This cookie is used to save the language selected by the visitor when consulting pages in several languages.

js-eu1.hs-scripts.com 2 ans
__cfruid

This cookie is set by HubSpot's content delivery network provider, due to their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.

js-eu1.hs-scripts.com Session
__cf_bm

This cookie is set by HubSpot's content delivery network provider and is necessary for bot protection. It expires within 30 minutes. 

js-eu1.hs-scripts.com 30 minutes

2. Analytical and customisation cookies

We use these cookies to:

- identify what may have caused an error when the user was browsing;
- examine interactions with our website's content to facilitate browsing;
- test or customise different versions of content to determine which versions facilitate user browsing.

Optimise

Necessary for allowing the content of our website pages to be altered using the A/B or MVT testing method and assessing the effectiveness of the different content variants offered. These tests allow us to check which content changes should be prioritised with a view to enhancing users' browsing experience.

Cookie Purpose Placed by Expiration
_gaexp

Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

.dieteren.be 90 days
_opt_utmcs

Stores the last utm_campaign query parameter.

.dieteren.be 24 hours

For more information, see: 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en

Hotjar

Necessary for enabling us to collect your comments on our website through optional forms or identify which part of a page on our website is viewed less.

Cookie Purpose Placed by Expiration
_hjid

This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID.

.dieteren.be 1 year
_hjIncludedInSample

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

.dieteren.be 1 year
_hjClosedSurveyInvites

This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

.dieteren.be 1 year
_hjDonePolls

This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

.dieteren.be 1 year
_hjSessionUser_{site_id}

Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID.

.dieteren.be 1 year
_hjFirstSeen

Identifies a new user’s first session. Used by Recording filters to identify new user sessions.

.dieteren.be Session
_hjUserAttributesHash

User Attributes sent through the Hotjar Identify API are cached for the duration of the session. Enables us to know when an attribute has changed and needs to be updated.

.dieteren.be Session
_hjCachedUserAttributes

Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. Cookie used regardless of whether a Feedback tool is present.

.dieteren.be Session
_hjViewportId

Stores user viewport details such as size and dimensions.

.dieren.be Session
_hjSession_{site_id}

Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.

.dieteren.be 30 minutes
_hjSessionTooLarge

Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the WebSocket server if the session size exceeds the limit.

.dieteren.be Session
_hjSessionRejected

If present, set to '1' for the duration of a user's session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload. Applied in extremely rare situations to prevent severe performance issues.

.dieteren.be Session
_hjSessionResumed

Set when a session/recording is reconnected to Hotjar servers after a break in connection.

.dieteren.be Session
_hjLocalStorageTest

Checks if the Hotjar Tracking Code can use local storage. If it can, a value of 1 is set. Data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.

.dieteren.be 100 ms
_hjIncludedInPageviewSample

Set to determine if a user is included in the data sampling defined by your site's pageview limit.

.dieteren.be 30 minutes
_hjAbsoluteSessionInProgress

Used to detect the first pageview session of a user.

.dieteren.be 30 minutes
_hjTLDTest

We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed.

.dieteren.be Session
_hjRecordingEnabled

Set when a Recording starts. Read when the Recording module is initialized to see if the user is already in a recording in a particular session.

.dieteren.be Session
_hjRecordingLastActivity

Set in Session storage as opposed to cookies. Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).

.dieteren.be Session
_hjMinimizedPolls

Set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site.

.dieteren.be 1 year
_hjShownFeedbackMessage

Set when a user minimizes or completes a Feedback widget. Ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show.

.dieteren.be 1 year

More info on Hotjar cookies can be found at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

Google Analytics anonymised

Necessary for monitoring statistics regarding the number of visits to our website and for detecting any errors encountered by users during their browsing experience. The collected data may relate to the page viewed, the buttons clicked and the error messages displayed and are based on a randomly allocated, and therefore completely anonymous, identifier.

Cookie Purpose Placed by Expiration
_ga

Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person)

.dieteren.be 2 years
_gid

Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person).

.dieteren.be 24 hours
_ga_<container-id>

Allows you to keep the session state.

.dieteren.be 2 years
_gac_gb_<container-id>

Contains campaign information. If you have linked your Google Analytics and Google Ads accounts, conversion tags on Google Ads websites read this cookie unless you have disabled its use. More info: https://support.google.com/google-ads/answer/7521212

.dieteren.be 90 days
_gat_gtag<property-id>

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

.dieteren.be 1 minute
_dc_gtm_<property-id>

Used to throttle request rate when Google Analytics is deployed via Google Tag Manager.

.dieteren.be 1 minute

More details:

https://business.safety.google/privacy/

Medallia

Necessary to allow us to set up the collection of your comments on our website via forms.

Cookie Purpose Placed by Expiration
kampyle_userid

UUID to identify a user.

*. medallia.eu 1 year
kampyleUserSessionsCount

Tracks the number of user sessions in the browser.

*. medallia.eu 1 year
kampyleUserSession

Timestamp indicating when the user logged on.

*.medallia.eu 1 year
kampyleUserPercentile

Number between 0-1 used for user targeting percentage.

*. medallia.eu 1 year
kampyleInvitePresented

Flag indicating whether an intercept was presented in the session.

*. medallia.eu 1 year
kampylePageLoadedTimestamp

Timestamp indicating when the page was loaded. Used for time on page targeting.

*.medallia.eu 1 year
kampyleSessionPageCounter

Tracks the number of pages the user has been in the session.

*.medallia.eu 1 year
mdLogger

Instructs the Medallia code to add debug logs to the browser’s console.

*.medallia.eu 1 year
Hubspot

HubSpot helps us provide a personalized user experience for all customers. We will provide messages, offers and products tailored to each person based on their unique preferences and tastes. Customers will be engaged with us on an individual basis rather than being part of a customer type or segment. The Hubspot cookies below are non-essential and managed by the cookie banner. You can refuse these cookies by not giving your consent.

Cookie Purpose Placed by Expiration
__hstc

The main visitor tracking cookie. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (current visit) and session number (increasing at each subsequent session).

dieteren.be 6 months
hubspotutk

This cookie keeps track of a visitor's identity. It is passed to HubSpot during a form submission and is used during contact deduplication. It contains an opaque GUID to represent the current visitor.

dieteren.be 6 months
__hssc

This cookie keeps track of sessions. It is used to determine if HubSpot should increment the session number and timestamp data in the __hstc cookie. It contains the domain, the number of views (increases with each session), with timestamp of the start of the session.

dieteren.be 30 minutes
__hssrc

When HubSpot changes the session cookie, this cookie is also set to determine if the visitor has reset their browser. If this cookie is not present when HubSpot processes cookies, the session is considered new. It contains the value “1” when present.

dieteren.be Session
messagesUtk

This cookie is used to recognize visitors who chat with you through the Chatflows tool. If the visitor leaves your site before being added as a contact, this cookie will be associated with their browser.

dieteren.be 6 months

3. Marketing cookies

We use these cookies to:

- make web advertising content more relevant by tailoring it to your personal interests;
- record which adverts you have already seen so that they do not keep re-appearing;
- understand which types of advert are the most relevant for our users.

Google Advertising and Remarketing

Enable the delivery of more relevant adverts through the advertising network operated by Google and its partners and prevent the constant re-appearance of adverts that are not of interest to you. As well as our standard implementation of (anonymised) Google Analytics, our website also uses Google Ads conversion tracking, Floodlight conversion tracking and Google Analytics advertising features, including Google Signals. Conversion tracking helps us to gauge our adverts' performance, while Google Signals allows us to gather anonymised data regarding visits from different devices if the Ad Personalisation feature is enabled on your Google account. This data is used to produce a more accurate anonymised report regarding the number of users visiting our site. However, this report does not allow users to be identified in any way. Please note that advertising features can be disabled at any time at https://myaccount.google.com/intro/data-and-personalization.

Cookie Purpose Placed by Expiration
_gcl_au

This cookie carries out information about the ad being clicked to attribute conversions outside of a landing page.

.dieteren.be 3 months
1P_JAR

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.google.com 1 month
AID

This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.googleadservices.com 1 week
CONSENT

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.google.com -
DSID

This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

google.com 1 week
IDE

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.doubleclick.net 2 years
NID

This cookie contains a unique ID Google uses to remember your preferences and other information. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.doubleclick.net 9 months

If you would like to learn more about how Google processes your personal data, please visit the following link: https://business.safety.google/privacy/

Bing Advertising

Allows you to deliver more relevant ads through the Microsoft Bing advertising network and its partners, and avoids the incessant reappearance of ads not relevant to your interests.

Cookie Purpose Placed by Expiration
_uetsid

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site.

.dieteren.be 1 day
_uetvid

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site.

.dieteren.be 3 months

For more information, see: https://privacy.microsoft.com

Facebook

Allow certain information to be sent to Facebook with a view to analysing advertising campaigns and providing you with more relevant adverts based on your interests.

Cookie Purpose Placed by Expiration
_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

.dieteren.be 3 months
fr

This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

.dieteren.be 3 months

For more information, see : https://www.facebook.com/help/568137493302217

Google Analytics userId

Allows us to group anonymised Google Analytics visits made by the same user from various browsers or devices, thus providing a more accurate picture of the number of users visiting our website. This process uses an anonymised unique identifier, and so it only applies when the website has a space requiring authentication.

Teads

Allows you to track visits to our website in order to best ensure the exclusion from our campaigns of visitors who have already visited our website. For more information, please consult Tead's privacy policy here: www.teads.com/privacy-policy

Cookie Purpose Placed by Expiration
cs .teads.tv 1 day
TFPSI

TFPSI stands for Teads First Party Session ID. It allows to correlate all the events of a user to form a session (regardless of whether the user comes from a Teads ad or not). This cookie allows for a more accurate and reliable measurement and helps us improve our session statistics (qualified visit rate, pages viewed, etc.). It also helps us to capture and categorize traffic in a better way. It is automatically generated and has a lifespan of 30 minutes. It can be renewed for 30 minutes.

.teads.tv 30mn
TFPAI

TFPAI stands for Teads First Party Auction ID. It allows a user's click on an ad to be correlated with their visit to a website. The CLICK ID (AuctID) is transferred to the site via URL decoration and its value is stored in a cookie.

.teads.tv 30 days

How to manage your cookie settings

You can manage your preferences regarding cookies on our website at any time via cookie manager or by changing your browser settings. Most browsers allow you to manage and delete cookies. 

See your browser's help function if necessary:

Google Chrome : link

Safari : link

Firefox : link

Internet Explorer :  link

Edge : link

Opera : link


Please note that if you block certain cookies, you will be unable to take full advantage of some of our website's features or will lose any preferences you may have set previously.

Your rights

You have the following rights with regard to the personal data that we collect or that you share with us:

- Right of access and right to data portability:
You have the right to access personal data concerning you. You have the right to obtain confirmation that data concerning you has or has not been processed and the right to be notified of the purposes for which we process your data, the type of data processed, the persons with whom the data has been shared and the retention period of the data. You also have the right to receive a copy of the personal data you provided to us and to transmit – or ask us to transmit – this data to another data controller.

- Right of rectification/erasure – right to be forgotten:
You have the right to request the rectification of data concerning you if you notice that it is inaccurate or incomplete. You also have the right to request that your personal data be erased if it is no longer required for the purposes for which it was collected. If you have agreed to the processing of your data, you may withdraw your consent at any time.

- Right to withdraw consent:
You have the right to withdraw your consent at any time. You may do so by using the tool available on our website, by clicking on “Cookies”, available at the bottom left of all our different website pages. You may also do so by adjusting the parameters of your browser. For your information, such withdrawal will not affect the lawfulness of the processing based on consent before the withdrawal.

- Right to object to data processing for marketing purposes :
You have the right to object to the processing of your data for direct marketing or prospecting purposes. You do not have to provide reasons for your objection.

- Right to restriction of processing :
You have the right to have the processing of your data restricted if you contest the data's accuracy, if you oppose its erasure and request the restriction of its use instead, or if we no longer need to process the data but you require it for the establishment, exercise or defence of a legal claim.

- Right to lodge a complaint with the supervisory authority :
If you wish, you can at any time lodge a complaint regarding the processing of your data with the Belgian Data Protection Authority at the following address: Data Protection Authority, Rue de la Presse 35, 1000 Brussels – contact@apd-gba.be

You can exercise the first four rights mentioned here by contacting us at the addresses listed below :

D’Ieteren Automotive S.A./N.V.
Rue du Mail, 50
1050 Bruxelles

e-mail : customercare@dieteren.be

Contact details for our Data Protection Officer

To ensure that our personal data processing complies with the applicable regulations, we have appointed a Data Protection Officer (DPO – email: DPO@dieteren.be – postal address: rue du Mail 50, 1050 Brussels).

A question about our services ?
dieteren
Our brands
  • Volkswagen
  • Audi
  • SEAT
  • CUPRA
  • ŠKODA
  • Volkswagen Commercial Vehicles
  • Porsche
  • Bentley
  • Lamborghini
  • Bugatti
  • Rimac
  • Micro
  • Lucien
Our B2C services
  • D'Ieteren Energy
  • Classic financial
  • AutoCredit
  • Private Lease
  • weCare
  • Insurance for indivual clients
  • weCover
  • Audi Approved:plus
  • My Way
  • Wondercar
  • Poppy
  • Mobvious
  • Taxi verts
  • My Way Buy
Our B2B services
  • D'Ieteren Energy
  • Group Mobility Solutions
  • Long-term hire
  • Leasing Financier
  • Financial renting
  • Flex-Moby
  • E-Moby
  • Lizy
  • MyMove
  • Mbrella
  • Ush
  • Mob-Box
  • Husk
  • Mobvious Pro
  • Skipr
Our vision
  • Our Vision for 2025
  • Our Commitments
  • Our story
Follow us

Share this page

dieteren
Our brands
  • Volkswagen
  • Audi
  • SEAT
  • CUPRA
  • ŠKODA
  • Volkswagen Commercial Vehicles
  • Porsche
  • Bentley
  • Lamborghini
  • Bugatti
  • Rimac
  • Micro
  • Lucien
Our B2C services
  • D'Ieteren Energy
  • Classic financial
  • AutoCredit
  • Private Lease
  • weCare
  • Insurance for indivual clients
  • weCover
  • Audi Approved:plus
  • My Way
  • Wondercar
  • Poppy
  • Mobvious
  • Taxi verts
  • My Way Buy
Our B2B services
  • D'Ieteren Energy
  • Group Mobility Solutions
  • Long-term hire
  • Leasing Financier
  • Financial renting
  • Flex-Moby
  • E-Moby
  • Lizy
  • MyMove
  • Mbrella
  • Ush
  • Mob-Box
  • Husk
  • Mobvious Pro
  • Skipr
Our vision
  • Our Vision for 2025
  • Our Commitments
  • Our story

Share this page

D’Ieteren Automotive SA/NV - Rue du Mail, 50 – 1050 Brussels – Belgium - Tel. : +32 2 536.51.11 - TVA BE 0466.909.993 - RPM Brussels

D'Ieteren Centers | Cookie Policy | Privacy policy | Legal mentions | The Way We Work | Whistleblowing

D’Ieteren Automotive SA/NV
Rue du Mail, 50 – 1050 Brussels – Belgium
Tel. : +32 2 536.51.11
TVA BE 0466.909.993
RPM Brussels

  • D'Ieteren Centers
  • Cookie Policy
  • Privacy policy
  • Legal mentions
  • The Way We Work
  • Whistleblowing
Back