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Cookie Policy

  • Homepage
  • VW Cookie Policy
  • Who is the data controller?
  • Who does this cookies policy concern and what does it cover?
  • How do we obtain your personal data?
  • What categories of cookies do we use and why?
    1. 1. Necessary Cookies
    2. 2. Analytical and customisation cookies
    3. 3. Marketing cookies
  • How to configure your cookies?
  • What happens if you reject or disable cookies?
  • How long do we keep cookies?
  • To whom might we transfer your personal data?
  • Where are your personal data stored?
  • What are your rights?
  • Contact details of our Data Protection Officer

Who is the data controller?

This website is owned and operated by D'Ieteren Automotive SA/NV (hereinafter 'D'Ieteren Automotive' or 'Us' or 'We'), having its registered office at Rue du Mail 50, 1050 Brussels, and registered with the Banque-Carrefour des Entreprises under number 0466.909.993.

As the data controller, D'Ieteren Automotive determines the purposes of and the means used to process your personal data.

Who does this cookies policy concern and what does it cover?

At D'Ieteren Automotive, we make every effort to protect and process the personal data entrusted to us in a responsible and transparent manner, in particular in accordance with applicable law, including the General Data Protection Regulation 2016/679 of 27 April 2016 (hereinafter the ‘GDPR’) and the Belgian Law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data (hereinafter the ‘Privacy Law') and Directive 2002/58/EC on privacy and electronic communications (ePrivacy Directive), as transposed into Belgian law through the Electronic Communications Law.

This policy applies to all persons whose personal data we process by means of cookies (hereinafter 'user', 'users' or 'you'). Personal data includes any information that enables us to identify you as a natural person.

The aim of this Policy is to inform you:

· about how and why we use cookies to process your personal data;
· to whom these data may be transferred;
· about your rights;
· how to contact us; and
· to provide you with the contact details of our Data Protection Officer ('DPO').

How do we obtain your personal data?

We obtain your personal data by means of cookies on our website.

A cookie is a small text file that can be stored on your computer when you visit websites. It can be placed on your computer by the website owner ('first-party cookies') or by third parties ('third-party cookies'). Information is stored in this text file, such as your choice of language for a website. When you visit the website again at a later date, this cookie is sent back to the website in question. In this way, the website recognises your browser and can remember your choice of language for example.

What categories of cookies do we use and why?

Various cookies may be used when you visit our website. Some are placed directly by us or by our service providers acting on our instructions (in this case we speak of 'first-party cookies'). Others are placed by external partners who use them for their own purposes (these are called 'third-party cookies').

For each type of cookie, we explain:
· what it is used for;
· the legal ground on which we use it; and
· for how long it will remain active on your device.

1. Necessary Cookies

These cookies are essential to the proper functioning of our website. They are necessary either to communicate information over an electronic communications network, or are strictly required to provide you with a service you have explicitly requested. Without these cookies, our website could neither function properly nor offer you the services you expect.

The processing of these cookies is required to perform the contract to which you are a party. Indeed, we are bound by contract to provide you with a fully functional website and with the features you have requested.

In short, we use these cookies to:
- Enable users to browse our website and use its features as intended;
- Store your preferences so you do not have to repeat certain actions every time you visit. For example: remember your preferences as regards cookies;
- Identify any malfunctions or browsing difficulties in order to continually improve the user experience on our website.

Necessary cookies are as follows:

Consent Management

Strictly necessary for to ensure that the cookies on our website are scanned continuously and for storing users' cookie preferences, which means that the cookie preference module does not appear all the time, but instead retains users' preferences without interfering with their browsing experience.

Cookie Purpose Placed by Expiration
ENSIGHTEN_PRIVACY_BANNER_VIEWED

Used to determine whether or not a user has seen the cookie preference management banner.

volkswagen.be 1 year
ENSIGHTEN_PRIVACY_MODAL_VIEWED

Used to determine whether or not a user has interacted with the cookie preference management module.

volkswagen.be 1 year
ENSIGHTEN_PRIVACY_<category-name>

Used to determine whether or not a user has given consent for the different categories of cookies.

volkswagen.be 1 year
Tag Management

Necessary for facilitating the implementation of various cookies used on the website and ensuring they are managed properly.

Salesforce Live Chat

Salesforce Live Chat allows us to offer a chat tool on our websites. You can connect with our product experts or customer service.

Cookie Purpose Placed by Expiration
"liveagent_invite_rejected_"+this.buttonId

Remembers rules set by an administrator to hide a chat invite button after a visitor has accepted or rejected it. Without the cookie, the button appears repeatedly when triggered.

liveagentforsalesforce.com Session
liveagent_sid

Captures a unique pseudonymous identifier when a user requests a chat during an active session. The agent will not know if a user browses to offer specific advice without the cookie.

liveagentforsalesforce.com Session
liveagent_chatted

Captures where the user requests a chat from during an active session. Without this cookie, the agent will not know where a user is browsing to offer tailored advice.

liveagentforsalesforce.com Session
liveagent_vc

Counts a user's distinct browsing sessions on your website after previous sessions have been closed. Without this cookie, the agent will not see this information.

liveagentforsalesforce.com 1 year
liveagent_oref

Captures how visitors come to your website from search results or affiliate links. This information will not be available to agents without the cookie.

liveagentforsalesforce.com 1 year
liveagent_ptid

Links a single visitor's previous chats and transcripts. For chats without this cookie, new LiveChatVisitor records or a new LiveChatTranscript are created each time for the same visitor.

liveagentforsalesforce.com 1 year

2. Analytical and customisation cookies

The processing of analytics and customisation cookies is based on your consent. You can consent to the processing of these cookies on the cookies banner displayed on our website and withdraw such consent at any time in the section below entitled 'How to configure your cookies?'.

We use these cookies to:
- Identify the possible causes of any browsing errors made by the user;
- Analyse user interactions with the content on our website to improve the browsing experience;
- Test various content versions or customise them to determine which ones best facilitate the user journey.

The analytics and customisation cookies are as follows:

Optimise

Necessary for allowing the content of our website pages to be altered using the A/B or MVT testing method and assessing the effectiveness of the different content variants offered. These tests allow us to check which content changes should be prioritised with a view to enhancing users' browsing experience.

Cookie Purpose Placed by Expiration
_gaexp

Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

volkswagen.be 90 days
_opt_utmcs

Stores the last utm_campaign query parameter.

volkswagen.be 24 hours

For more information, see: 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en

Hotjar

Necessary for enabling us to collect your comments on our website through optional forms or identify which part of a page on our website is viewed less.

Cookie Purpose Placed by Expiration
_hjid

This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Moer info on Hotjar cookies can be found at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

volkswagen.be 1 year
_hjIncludedInSample

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

volkswagen.be 1 year
_hjClosedSurveyInvites

This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

volkswagen.be 1 year
_hjDonePolls

This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

volkswagen.be 1 year
_hjSessionUser_{site_id}

Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID.

volkswagen.be 1 year
_hjFirstSeen

Identifies a new user’s first session. Used by Recording filters to identify new user sessions.

volkswagen.be Session
_hjUserAttributesHash

User Attributes sent through the Hotjar Identify API are cached for the duration of the session. Enables us to know when an attribute has changed and needs to be updated.

volkswagen.be Session
_hjCachedUserAttributes

Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. Cookie used regardless of whether a Feedback tool is present.

volkswagen.be Session
_hjViewportId

Stores user viewport details such as size and dimensions.

volkswagen.be Session
_hjSession_{site_id}

Holds current session data. Ensures subsequent requests in the session window are attributed to the same session.

volkswagen.be 30 minutes
_hjSessionTooLarge

Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the WebSocket server if the session size exceeds the limit.

volkswagen.be Session
_hjSessionRejected

If present, set to '1' for the duration of a user's session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload. Applied in extremely rare situations to prevent severe performance issues.

volkswagen.be Session
_hjSessionResumed

Set when a session/recording is reconnected to Hotjar servers after a break in connection.

volkswagen.be Session
_hjLocalStorageTest

Checks if the Hotjar Tracking Code can use local storage. If it can, a value of 1 is set. Data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created.

volkswagen.be 100 ms
_hjIncludedInPageviewSample

Set to determine if a user is included in the data sampling defined by your site's pageview limit.

volkswagen.be 30 minutes
_hjAbsoluteSessionInProgress

Used to detect the first pageview session of a user.

volkswagen.be 30 minutes
_hjTLDTest

We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed.

volkswagen.be Session
_hjRecordingEnabled

Set when a Recording starts. Read when the Recording module is initialized to see if the user is already in a recording in a particular session.

volkswagen.be Session
_hjRecordingLastActivity

Set in Session storage as opposed to cookies. Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records).

volkswagen.be Session
_hjMinimizedPolls

Set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site.

volkswagen.be 1 year
_hjShownFeedbackMessage

Set when a user minimizes or completes a Feedback widget. Ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show.

volkswagen.be 1 year

For more information, see:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

Google Analytics anonymised

Necessary for monitoring statistics regarding the number of visits to our website and for detecting any errors encountered by users during their browsing experience. The collected data may relate to the page viewed, the buttons clicked and the error messages displayed and are based on a randomly allocated, and therefore completely anonymous, identifier.

Cookie Purpose Placed by Expiration
_ga

Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person)

volkswagen.be 2 years
_gid

Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person).

volkswagen.be 24 hours
_ga_<container-id>

Allows you to keep the session state.

volkswagen.be 2 years
_gac_gb_<container-id>

Contains campaign information. If you have linked your Google Analytics and Google Ads accounts, conversion tags on Google Ads websites read this cookie unless you have disabled its use. More info: https://support.google.com/google-ads/answer/7521212

volkswagen.be 90 days
_gat_gtag<property-id>

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

volkswagen.be 1 minute
_dc_gtm_<property-id>

Used to throttle request rate when Google Analytics is deployed via Google Tag Manager.

volkswagen.be 1 minute

More details:

https://business.safety.google/privacy/

Adobe Analytics

These cookies are set by Adobe Analytics and collect information about how you use our website, such as which pages you visit most frequently or how you navigate the site. When you log in, this data is combined from different devices or browsers using the additionally processed login ID.

Cookie Purpose Placed by Expiration
adbCDP

This cookie stores how many dots are in the top-level domain name.

volkswagen.be 2 years
AMCV_*

This cookie stores information about the user - for example a generic user ID string, the tracking opt-out step, etc... - and is used to identify returning visitors.

volkswagen.be 2 years
AMCVS_*

This cookie stores "1" during the active session.

volkswagen.be Session
s_cc

This cookie is set and read by the JavaScript code to determine if cookies are enabled (simply set to "true").

volkswagen.be Session
s_invisit

This cookie stores whether the user is visiting the site for the first time; the values ​​are true or false.

volkswagen.be Session
s_sq

This cookie is set and read by JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous link the user clicked.

volkswagen.be Session
s_vnum

This cookie stores a timestamp and visit number.

volkswagen.be 30 days
sc_prevpage

Ce cookie stocke le nom de la page précédente.

volkswagen.be Session

Plus de détails: https://docs.adobe.com/content/help/en/core-services/interface/ec-cookies/cookies-analytics.html

Adobe Target

This is necessary to enable the modification of our website's page content using A/B or MVT testing, as well as to measure the effectiveness of different content variations. These tests allow us to determine which content adaptations should be prioritized to improve user navigation.

Cookie Purpose Placed by Expiration
mbox

The cookie stores a number of values ​​to manage how the user experience is run, such as a session ID and a semi-permanent browser ID.

volkswagen.be 2 weeks
mboxEdgeCluster

Tracks the currently used Adobe Target device server.

volkswagen.be 2 weeks

More details: https://docs.adobe.com/content/help/en/target/using/implement-target/client-side/mbox-implement/mbox-technical.html

Adobe Audience Manager

This is necessary to enable the creation of different types of audiences whose profiles are based on a combination of proprietary data and data from third-party providers. These audiences can then be shown more relevant ads on our own websites and partner websites, preventing the constant reappearance of ads irrelevant to their interests.

Cookie Purpose Placed by Expiration
demdex

This cookie stores a string of information such as a generic visitor ID, the tracking opt-out step, etc. The information from this cookie will be copied into the first-party cookie "AMCV_*" to recognize the user's settings for their next visit.

.demdex.net 6 months
dextp

This cookie stores the timestamp of the last synchronization call with the "Demdex" service.

.demdex.net 6 months
dpm

This cookie stores information indicating that a user ID has been requested.

.demdex.net 6 months
s_ecid

This cookie is set by the client's domain after the AMCV cookie has been set by the client. The purpose of this cookie is to enable persistent tracking of identifiers in the first-party state and is used as a reference identifier if the AMCV cookie has expired.

volkswagen.be 2 years

More details: https://docs.adobe.com/content/help/en/core-services/interface/ec-cookies/cookies-analytics.html

BBO

Necessary to allow modification of the content of our website pages in order to personalize it according to the anonymized browsing history of the user (pages viewed and actions performed on this same website).

Cookie Purpose Placed by Expiration
smartSignals2UiD

This cookie contains an anonymous unique identifier for a website user. This ID is used to recognize the user across different sessions. The data collected is used for anonymous website analysis and personalization.

.smartsignals2.smart-digital-solutions.de 1 year
smartUID=smartSignals2CP

This cookie stores information indicating whether a visitor has received personalized content.

.smartsignals2.smart-digital-solutions.de 30 mn
smartSignals2sUiD

This cookie contains an anonymous unique identifier for a website user. This ID is used to recognize the user across different sessions. The data collected is used for anonymous website analysis and personalization.

smartsignals2.smart-digital-solutions.de 1 year
Survey

Necessary to allow us to set up the collection of your comments on our website via forms.

Cookie Purpose Placed by Expiration
sd_survey_client

This cookie contains a random user ID and metadata information about the surveys the user has participated in (e.g., survey ID, display timestamp, etc.).

.volkswagen.be 2 years
Medallia

Necessary to allow us to set up the collection of your comments on our website via forms.

Cookie Purpose Placed by Expiration
kampyle_userid

UUID to identify a user.

*. medallia.eu 1 year
kampyleUserSessionsCount

Tracks the number of user sessions in the browser.

*. medallia.eu 1 year
kampyleUserSession

Timestamp indicating when the user logged in.

*.medallia.eu 1 year
kampyleUserPercentile

Number between 0-1 used for user targeting percentage.

*. medallia.eu 1 year
kampyleInvitePresented

Indicates whether an interception was presented in the session.

*. medallia.eu 1 year
kampylePageLoadedTimestamp

Timestamp indicating when the page was loaded. Used for time-on-page targeting.

*.medallia.eu 1 year
kampyleSessionPageCounter

Tracks the number of pages viewed by the user in the session.

*.medallia.eu 1 year
mdLogger

Instructs Medallia code to add debug logs to the browser console.

*.medallia.eu 1 year
Adobe Scene 7

Adobe Scene7 uses cookies to store useful information that can be used to provide dynamic media to the browser.

Cookie Purpose Placed by Expiration
VatLogin.jsp

Sets the session cookie. The AuthFilter component built into IPS ImageServer (IS, IR, as well as SWF files/skins and video contexts) uses the cookie for access authorization. If present, it allows HTTP requests to pass. Otherwise, it returns "unauthorized".

volkswagen.be Session
s7js.flyout.InfoMessage.displayed assetId.state

<assetId> corresponds to the name of the resource used by the viewer.

volkswagen.be Session
s7js.flyout.InfoMessage.displayedassetId_idxid.ant

<assetId> corresponds to the name of the item currently used by the viewer and <id> is the base 0 sticky note index.

volkswagen.be Session
ContentSquare
Cookie Purpose Placed by Expiration
_cs_id

Stores technical user data.

contentsquare.net 13 months
_cs_s

Stores Session Replay data.

contentsquare.net 30mn
_cs_c

Stores user consent on use of session data use within replays (not masked vs. full masked).

contentsquare.net 13 months
_cs_cvars

Stores the URL-encoded custom variables from the session.

contentsquare.net Session
_cs_ex

When set, the user is excluded from tracking.

contentsquare.net 30 days
_cs_optout

When set, the user is opted-out from tracking.

contentsquare.net 13 months
_cs_t

Checks if the browser supports cookies and sets flags.

contentsquare.net Immediately removed
_cs_same_site

Check if the browser supports the SameSite flag.

contentsquare.net Immediately removed
_cs_root-domain

Stores the URI-encoded main domain name of the site.

contentsquare.net Immediately removed
_cs_debug

 Enables/disables specific behavior of the Tag for debugging purposes.

contentsquare.net Session
Convertflow

Convertflow helps you develop personalized user experiences through forms, quizzes, surveys, and landing pages.

Cookie Purpose Placed by Expiration
cf_WEBSITE_ID_id

This is a unique user ID token. WEBSITE_ID is dynamic and corresponds to the ConvertFlow website ID of the installed ConvertFlow script.

convertflow.co 1 year
cf_WEBSITE_ID_cta_CTA_ID

This is the winning variation of the CTA split test. WEBSITEID is dynamic and corresponds to the ConvertFlow website ID of the installed ConvertFlow script. CTA_ID is dynamic and corresponds to the CTA campaign.

convertflow.co 1 year
cf_WEBSITE_ID_person_last_update

Indicates when the visitor's tracking record was last retrieved from our tracking database.

convertflow.co Session
cf_WEBSITEID_logged_in

Locally stored visitor tracking record.

convertflow.co Session
cf_WEBSITE_person_storage_prevent

Forces CF to retrieve the visitor's tracking record from the tracking database on the next visit to the page.

convertflow.co Session
viewedcta_CTAID

Indicates that the CTA has been closed so that it can be deleted for the set number of days.

convertflow.co Session
cf_ctas

Timestamp of when we stored the CTA information in local storage after loading it from our CDN.

convertflow.co Session
cf_WEBSITEID_person

Visitor tracking record stored locally.

convertflow.co Session

3. Marketing cookies

The processing of marketing cookies is based on your consent. You can consent to the processing of these cookies on the cookies banner displayed on our website and withdraw such consent at any time in the section below entitled 'How to configure your cookies?'.

We use these cookies to:
- Adapt online ad content in line with your main interests in order to make these ads more relevant; 
- Avoid repeating the same ads by recording those you have already seen; 
- Identify the most relevant types of ads for our users in order to optimise their experience.

Marketing cookies are as follows:

Google Advertising and Remarketing

Enable the delivery of more relevant adverts through the advertising network operated by Google and its partners and prevent the constant re-appearance of adverts that are not of interest to you. As well as our standard implementation of (anonymised) Google Analytics, our website also uses Google Ads conversion tracking, Floodlight conversion tracking and Google Analytics advertising features, including Google Signals. Conversion tracking helps us to gauge our adverts' performance, while Google Signals allows us to gather anonymised data regarding visits from different devices if the Ad Personalisation feature is enabled on your Google account. This data is used to produce a more accurate anonymised report regarding the number of users visiting our site. However, this report does not allow users to be identified in any way. Please note that advertising features can be disabled at any time at https://myaccount.google.com/intro/data-and-personalization.

Cookie Purpose Placed by Expiration
_gcl_au

This cookie carries out information about the ad being clicked to attribute conversions outside of a landing page.

volkswagen.be 3 months
1P_JAR

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.google.com 1 month
AID

This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.googleadservices.com 1 week
CONSENT

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.google.com -
DSID

This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

google.com 1 week
IDE

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.doubleclick.net 2 years
NID

This cookie contains a unique ID Google uses to remember your preferences and other information. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.doubleclick.net 9 months

For more information, see: https://policies.google.com/technologies/types

Bing Advertising

Permet de fournir des annonces plus pertinentes à travers le réseau publicitaire de Microsoft Bing et ses partenaires, et évite les réapparitions incessantes d'annonces non relevantes par rapport à vos intérêts.

Cookie Purpose Placed by Expiration
_uetsid

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site.

volkswagen.be 1 day
_uetvid

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site.

volkswagen.be 3 months

For more information, see: https://privacy.microsoft.com

Facebook

Allow certain information to be sent to Facebook with a view to analysing advertising campaigns and providing you with more relevant adverts based on your interests.

Cookie Purpose Placed by Expiration
_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

volkswagen.be 3 months
fr

This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

volkswagen.be 3 months

For more information, see : https://www.facebook.com/help/568137493302217

Teads

Allows you to track visits to our website in order to best ensure the exclusion from our campaigns of visitors who have already visited our website.

Cookie Purpose Placed by Expiration
cs .teads.tv 1 day
Google Analytic userId

Allows us to group anonymised Google Analytics visits made by the same user from various browsers or devices, thus providing a more accurate picture of the number of users visiting our website. This process uses an anonymised unique identifier, and so it only applies when the website has a space requiring authentication.

Outbrain

Allows us to track visits to our website in order to best ensure the exclusion from our campaigns of visitors who have already visited our website.

Cookie Purpose Placed by Expiration
obca_data

This cookie is installed by Outbrain in order to measure the use of the website for internal analytics.

outbrain.com 1 year
obca_vid

This cookie is installed by Outbrain to set up attribution of the visits of the user in order to measure Marketing campaigns.

outbrain.com 1 year
obca_sid

This cookie is installed by Outbrain to set up attribution of the session of the user in order to measure Marketing campaigns.

outbrain.com 30 mn
outbrain_cid_fetch

Outbrain conversion tracking.

outbrain.com 60 mn
Linkedin

Allows the sending of certain information to Linkedin for the purpose of analyzing advertising campaigns and to offer you more relevant ads based on your interests.

Cookie Purpose Placed by Expiration
BizoID

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

linkedin.com 180 days
BizoData

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.

linkedin.com 180 days
BizoUserMatchHistory

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

linkedin.com 180 days
BizoNetworkPartnerIndex

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

linkedin.com 180 days
UserMatchHistory

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.

linkedin.com 30 days
U

Used by LinkedIn Insight Tag for Browser Identifier

linkedin.com 90 days
li_sugr

Used by LinkedIn Insight Tag for Browser Identifier

linkedin.com 90 days
li_fat_id

Member indirect identifier for Members for conversion tracking, retargeting, analytics (server side cookie)

linkedin.com 30 days
Rossel

Allows you to measure the results of advertising campaigns.

Cookie Purpose Placed by Expiration
__gpi

Allows you to measure campaign results.

doubleclick.net 13 months
__gpi_optout

Allows you to measure campaign results.

doubleclick.net 13 months
DSID

Security and advertising

doubleclick.net 2 weeks
test_cookie

Allows you to measure campaign results.

doubleclick.net 15 mn
id

Allows you to measure campaign results.

doubleclick.net 13 months
__gads

Allows you to measure campaign results.

google.com 13 months
GED_PLAYLIST_ACTIVITY

Allows you to measure campaign results.

google.com Session
ACLK_DATA

Allows you to measure campaign results.

youtube.com 5 mn
IDE

Allows you to measure campaign results.

doubleclick.net 13 months
Quantum

Allows certain information to be sent to Criteo for the purpose of analyzing advertising campaigns and to offer you more relevant ads based on your interests.

Cookie Purpose Placed by Expiration
Pixel_QA_Brandname_Session

Allows you to measure campaign results.

ad.doubleclick.net 90 days
Pixel_QA_Brandname_Session

Allows user tracking in order to deliver advertising.

ad.doubleclick.net 90 days
VWO

Helps improve conversion and optimize the website experience by testing digital changes.

Cookie Purpose Placed by Expiration
_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}

This cookie is created when a campaign objective is triggered. This cookie, once created, will always have a value of 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_test_cookie

This cookie is created to detect whether or not cookies are enabled on the visitor's browser. It also helps in tracking the number of browsing sessions completed by a visitor. The value of this cookie is always 1.

visualwebsiteoptimizer.com when closing the browser
_vis_opt_exp_{CAMPAIGNID}_combi

This cookie is created when a visitor is chosen for a particular variation of a test. This cookie ensures that visitors see the same variation when they revisit the page in the future. Here, the control has a value of 1, variation #1 has a value of 2, variation #2 has a value of 3, and so on.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_exclude

This cookie is created when a visitor has been excluded from a test campaign due to traffic percentage specifications. The value is always 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_split
This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variant page matches the chosen variant after landing on the page. The value is >=2 (because 1 corresponds to Control and it is not created in case Control is chosen)
NOTE: This cookie is created only for split URL campaigns.
visualwebsiteoptimizer.com 100 days
_vis_opt_s

This cookie tracks the session created for a visitor, i.e. the number of times the browser was closed and reopened. The value is >=1, followed by a vertical bar sign. For example, the value 2 indicates that the visitor restarted the browser once while 3 means twice.

visualwebsiteoptimizer.com 100 days
_vis_opt_out

This cookie tracks the session created for a visitor, i.e. the number of times the browser was closed and reopened. The value is >=1, followed by a vertical bar sign. For example, the value 2 indicates that the visitor restarted the browser once while 3 means twice.

visualwebsiteoptimizer.com 10 years
_vwo_uuid

This cookie generates a unique ID for each visitor and is used for the reporting segmentation functionality in VWO, and it also allows you to view the data in a more refined way.

visualwebsiteoptimizer.com 10 years
_vwo_uuid_{CAMPAIGNID}

This cookie is created for each cross-domain campaign. It generates a unique ID for each visitor and is used for reporting segmentation functionality in VWO. It also allows you to visualize the data in a more refined way.

visualwebsiteoptimizer.com 10 years
_vwo_ds

This cookie stores persistent visitor-level data for VWO Insights.

visualwebsiteoptimizer.com Depends on account retention period
_vwo_sn

This cookie stores information at the session level.

visualwebsiteoptimizer.com 30 minutes
_vwo_uuid_v2

This cookie calculates unique traffic to a website.

visualwebsiteoptimizer.com 366 days
_vis_opt_exp_{CAMPAIGNID}

This cookie stores the chosen combination. This is a temporary cookie that is deleted when campaign changes are applied.

visualwebsiteoptimizer.com Persists until campaign changes are applied
_combi_choose

This cookie stores the chosen combination. This is a temporary cookie that is deleted when campaign changes are applied.

visualwebsiteoptimizer.com Persists until campaign changes are applied
_vwo_referrer
This cookie stores referral information allowing VWO to identify the original traffic source in the event of a split URL campaign. NOTE: This cookie is created only for split URL campaigns but can be read by all campaign types.
visualwebsiteoptimizer.com 15 seconds
_vwo

This cookie is a jar of all cookies. It is currently created only for the Safari browser. In the future, it would replace all cookies. The actual expiration of a cookie does not matter because it stores the expiration of cookies set there and continues to expire them.

visualwebsiteoptimizer.com 2096 years
_vwo_global_opt_out

This cookie is retained when a visitor unsubscribes from vwo across all websites in a given browser.

visualwebsiteoptimizer.com 100 days
_vwo_ssm

This cookie is used for testing purposes and is only created on sites using the HTTP protocol. This is used to check whether VWO can set cookies on them, after which this cookie is deleted.

visualwebsiteoptimizer.com 3650 jours
_vis_opt_exp_{CAMPAIGNID}

This cookie is created when a campaign objective is triggered. Once created, this cookie always has the value 1.

visualwebsiteoptimizer.com 100 days
_goal_{GOALID}_{ACCID}

This cookie is created when a campaign objective is triggered. Once created, this cookie always has the value 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_combi_{ACCID}

This cookie is created when a visitor is chosen for a particular variation of a test. This ensures that visitors see the same variation when they revisit the page. Here, the control always has the value 1, variation #1 always has the value 2, variation #2 has the value 3, and so on.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}

This cookie is created when a visitor has been excluded from a campaign due to traffic percentage specifications. The value of this cookie is always 1.

visualwebsiteoptimizer.com 100 days
_exclude_{ACCID}

This cookie is created when a visitor has been excluded from a campaign due to traffic percentage specifications. The value of this cookie is always 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_split_{ACCID}

This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. With this, VWO verifies that the variant page matches the chosen variant after landing on the page. The value will always be >=2 because it will not be created if the control is chosen.

visualwebsiteoptimizer.com 100 days
_vwo_uuid_{CAMPAIGNID}_{ACCID}

This cookie is created for each cross-domain campaign. It generates a unique ID for each visitor and is used for reporting segmentation functionality in VWO. It also allows you to visualize the data in a refined way.

visualwebsiteoptimizer.com 10 years
_vis_opt_exp_{CAMPAIGNID}_combi_choose_{ACCID}

This cookie stores the chosen combination. This is a temporary cookie that is deleted when campaign changes are applied.

visualwebsiteoptimizer.com Persists until campaign changes are applied
_vwo_global_opt_out

This cookie is retained when a visitor unsubscribes from vwo across all websites in a given browser. 

visualwebsiteoptimizer.com 100 days
debug_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}

This cookie is created when a test campaign objective is triggered. This cookie, once created, will always have the value 1.

visualwebsiteoptimizer.com 100 days
debug_vis_opt_test_cookie

This cookie is created to detect whether or not cookies are enabled on the visitor's browser. It also helps in tracking the number of browsing sessions completed by a visitor. The value of this cookie is always 1.

visualwebsiteoptimizer.com Expires when session expires
debug_vis_preview_{ACCOUNTID}

This cookie is generated when you switch variations in preview mode

visualwebsiteoptimizer.com Expires on session expiration
debug_vis_opt_exp_{CAMPAIGNID}_combi

This cookie is created when a visitor is chosen for a particular variation for a test. This cookie ensures that visitors see the same variation when they revisit the page in the future. Here the Control always has the value of 1, Variation #1 always has the value of 2, and Variation #2 has a value of 3, and so on.

visualwebsiteoptimizer.com 100 days
debug_vwo_referrer

This cookie stores referral info allowing VWO to identify the original Traffic source in case of the Split URL campaign.

visualwebsiteoptimizer.com 15 seconds
debug_vis_opt_variation_page

This cookie persists the selection by the person using previews.

visualwebsiteoptimizer.com Expires on session expiration.
debug_vis_opt_exp_{CAMPAIGNID}_exclude

This cookie is created when a visitor has been excluded from a Test Campaign due to the traffic percentage specifications. The value is always 1.

visualwebsiteoptimizer.com 100 days
debug_vis_opt_exp_{CAMPAIGNID}_split

This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page. The value is >=2. As 1 corresponds to control and it’s not created if control is chosen.

visualwebsiteoptimizer.com 100 days
debug_vwo_uuid

This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner.

visualwebsiteoptimizer.com 10 years
debug_vwo_ds

This cookie stores persistent visitor-level data for VWO Insights. 

visualwebsiteoptimizer.com Depends on the retention period of the account
debug_vwo_sn

This cookie stores session-level information

visualwebsiteoptimizer.com 30 minutes
_vis_opt_exp_{CAMPAIGNID}_combi_choose_{ACCID}

This cookie stores the chosen combination. It’s a temporary cookie that gets deleted when the campaign changes are applied

visualwebsiteoptimizer.com Persists until campaign changes are applied
Criteo

Allows certain information to be sent to Criteo for the purpose of analyzing advertising campaigns as well as serving you more relevant ads based on your interests.

Cookie Purpose Placed by Expiration
uid

The Criteo ID cookie; it contains the unique user identifier (UUIDv4) on the Criteo network.

Criteo 1 year
optout

The opt-out cookie; if present the user will not be tracked and retargeted by Criteo in that browsing session.

Criteo 5 years
zdi

The pass-back loop detection cookie; it contains a counter of the times the user is passed on one specific zone.

Criteo 6 months
eid

The external ID cookie; it contains the user ID of our partners. It is used for the reselling of PUMP inventory.

Criteo 6 months
opt

Opt out advertiser or publisher or temporary. We continue on tracking users on the other advertisers/publishers.

Criteo 1 year
r.ack

Cookie used for Identification on Safari < 11.2.

Criteo 1 hour
criteo_cookie_perm

This cookie helps Criteo better manage the tracking solution.

volkswagen.be 1 year
cto_axid

Created only when the User graph is activated for the client, it helps Criteo's tracking solution. 390 days

volkswagen.be 390 days
cto_bundle

This cookie helps Criteo better manage the tracking solution.

volkswagen.be 13 months
cto_clc

This cookie helps Criteo better manage the tracking solution.

volkswagen.be 13 months on iOS ≥ 11.2, 24 hours elsewhere.
Zemanta

Allows advertisers to centralize all their digital media purchases and adapt their creatives from a single platform in native, video and display mode across multiple devices.

Cookie Purpose Placed by Expiration
Zemanta zoptout

Contains information on how to opt out of Zemanta personalized advertising.

zemanta.com 1 year
Zemanta sync

Contains the timestamp of the last cookie synchronization.

zemanta.com 1 week
Zemanta zpb

Used for conversion attribution when a browser does not allow third-party cookies.

zemanta.com 1 day
Zemanta zpbid

Used to retrieve a click ID in case of a missing zpb cookie.

zemanta.com 1 day
Zemanta zuid

Contains the Zemanta UUID. Used to track user actions, such as pages visited, clicks on recommendations, and personalized advertising.

zemanta.com 1 year
Taboola

Taboola allows advertisers to track conversions or create a custom audience.

Cookie Purpose Placed by Expiration
t_pt_gid

Assigns a unique user ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to that specific user.

taboola.com 1 year
TikTok

It allows you to measure and improve the performance of advertising campaigns and personalize the user experience on TikTok.

Cookie Purpose Placed by Expiration
_ttp

It allows you to measure and improve the performance of advertising campaigns and personalize the user experience on TikTok.

tiktok.com 13 months
Xandr (DPG Media)

Xandr Universal Pixel is a tracking technology provided by Xandr (part of Microsoft), to deliver targeted advertising and measure the effectiveness of our advertising campaigns. The Xandr Universal Pixel can help us understand how people interact with a website and which advertisements are most relevant to you. Data Sharing: The Xandr Universal Pixel collects data such as IP address, browser type, device information, and browsing behavior. This data may be shared with Xandr and other third parties to deliver personalized advertising based on your interests and to measure the performance of such advertising. For more information on how Xandr processes your data, please refer to Xandr's Privacy Policy.

Cookie Purpose Placed by Expiration
anj

Used to indicate whether a user’s cookie ID has been synced with advertising partners, enabling data sharing for targeted advertising.

*.adnxs.com 90 days
icu

Helps control ad frequency and relevance by storing how often and recently ads have been shown to a user.

*.adnxs.com 90 days
Receive-Cookie-Deprecation

Part of a Chrome Privacy Sandbox test, this cookie tracks user participation in experimental groups and will be phased out after the experiment.

*.adnxs.com
uids

Stores unique identifiers that help Prebid Server partners recognize devices for ad targeting and performance tracking.

*.adnxs.com 120 days
usersync

Indicates whether a user’s ID is synchronized with advertising partners to support cross-platform ad targeting.

*.adnxs.com 90 days
uuid2

Assigns a unique ID to browsers/devices to support interest-based advertising and performance tracking, including data matching with external sources; replaced with “-1” if a user opts out of behavioral ads.

*.adnxs.com 90 days

How to configure your cookies?

You can manage your cookie preferences on our website at any time by clicking on the "Cookies" icon at the bottom left of each page on this website.

Moreover, most browsers enable you to manage and delete cookies. If necessary consult the help section of your browser:

Google Chrome : link

Safari : link

Firefox : link

Internet Explorer :  link

Edge : link

Opera : link



What happens if you reject or disable cookies?

If you refuse to give your consent to non-essential cookies (i.e., analytics and customisation cookies and marketing cookies), we will not use these cookies when you visit our website. However, some features that use functional/required cookies may be impacted. You can change the settings on your browser to ensure third-party cookies are fully disabled. Finally, you should be aware that withdrawing your consent to Marketing cookies does not mean you will see fewer ads. However this does mean that the ads you do see will no longer be based on your centres of interest.

How long do we keep cookies?

Temporary cookies (session cookies) are stored temporarily in your browser. They are automatically deleted as soon as you close your browser.

Permanent cookies (persistent cookies) are cookies that remain on your computer or mobile device even after you close your browser. They are used to identify you when you return to a website or application. They remain on your computer or mobile device until they expire or a new version of the cookie is installed or you delete them manually.

The expiry date of these cookies is specified above (in the section entitled 'What categories of cookies do we use and why?')

To whom might we transfer your personal data?

Your personal data can be processed by our processors for the sole purpose of complying with the instructions we give them. These processors are IT service providers such as suppliers of cookie management tools. We aim to ensure your personal data are protected in the most secure manner possible and for this purpose we have taken all contractual measures necessary with the aforementioned processors to ensure they adhere to the most stringent privacy protection standards. In all cases, the subcontractors are required to guarantee the security and confidentiality of personal data. Therefore we sign data processing agreements pursuant to Article 28 of the GDPR.

Furthermore, some third parties may collect and process personal data by means of the cookies they place on this website (third-party cookies) (see above in the section 'What categories of cookies do we use and why? '). In this case, these third parties act as separate data controllers. More information about the processing carried out by these third parties can be found in their respective cookies policies.

Where are your personal data stored?

Your data are mainly stored on servers located in the European Economic Area.

In some circumstances, your data may be transferred to a country outside the European Economic Area. In this case, the recipients are either located in a country for which the European Commission took an adequacy decision, or are required to comply with the same data protection standards as those applicable in the European Union, by means of standard contractual clauses such as those published by the European Commission, with additional security measures where applicable.

What are your rights?

You have the following rights with respect to the personal data we process concerning you:

- Right to be informed:
You have the right to obtain information about the processing carried out on your personal data. As such, you have the right to know what the purposes of the processing are, the categories of personal data involved, the categories of recipients to whom your personal data are sent, how long your personal data are stored (or if this is not possible, the criteria used to determine this duration), and the rights you may exercise with respect to your personal data. This right is exercised through this Cookies Policy.

- Right of access and right to data portability: 
You have the right to access your personal data. You have the right to obtain confirmation that your personal data are or are not processed, and the right to be informed of the purposes for which we process them, the types of data processed, the recipients to whom your personal data are sent, and the period for which they are stored. You also have the right to receive a copy of the personal data you entrusted to us and to forward or ask us to forward these data to a third party.

- Right to rectification: 
You have the right to ask that your personal data be rectified if you find that these data are inaccurate or incomplete.

- Right to erasure (‘right to be forgotten’): 
You have the right to obtain erasure of your personal data or to restrict the manner in which we use these data if you think that there is no (or no longer any) legal ground for the processing.

- Right to withdraw your consent: 
You have the right to withdraw your consent at any time. You can do this using the tool available on our website, by clicking on "Cookies" at the bottom left of every page of the website. You can also do this by changing your browser settings. For your information, this withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.

- Right to object: 
You have the right to object to the processing of your personal data based on our legitimate interests (or those of third parties), unless we have compelling legitimate grounds for performing the said processing.

- Right to restriction of processing: 
You have the right to obtain restriction of the processing of your personal data when you contest the accuracy of said personal data, when the processing is unlawful and you oppose the data being erased and demand that the use of the data be restricted, or when we no longer need to process the data but where they are still necessary for the establishment, exercise or defence of a legal claim.


You can exercise the rights mentioned above by getting in touch with us in one of the following ways:
- by post: D’Ieteren Automotive S.A., Rue du Mail, 50 1050 Brussels, Belgium 
- or by email at the following address: customercare@dieteren.be

Furthermore, if you feel D'Ieteren Automotive has not acted in compliance with the legislation on personal data processing, you can file a complaint with the Belgian Data Protection Authority (Autorité de Protection des Données, Rue de la Presse 35, 1000 Brussels, Belgium, Tel.: +32 (0)2 274 48 00, email: contact@apd-gba.be).

Contact details of our Data Protection Officer

To ensure our processing of personal data complies with regulations in force, we have appointed a Data Protection Officer (D.P.O. – email: DPO@dieteren.be – Address: rue du Mail, 50, 1050 Brussels, Belgium).

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