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Cookie Policy

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  • MyWay Cookie Policy
  • Who is the data controller?
  • What are cookies?
  • What happens if you disable cookies?
  • What types of cookies do we use and why?
    1. Necessary Cookies
    2. Analytical and customisation cookies
    3. Marketing cookies
  • How to manage your cookie settings
  • Your rights
  • Contact details for our Data Protection Officer

Who is the data controller?

D’Ieteren Automotive SA/NV, Rue du Mail 50, 1050 Brussels, is the entity responsible for processing your personal data (the Data Controller).

What are cookies?

A cookie is a small text file that may be stored on your computer when you visit a website. It may be placed there by the site owner or by third parties. Information – such as your choice of language for a website – is saved in this text file. The next time you visit the website, the cookie is sent back to the site, allowing the website to recognise your browser and, for example, remember your choice of language.

There are several types of cookies. Below, we have listed the cookies we use on our website and their purposes.

What happens if you disable cookies?

If you do not agree to non-mandatory cookies (i.e. analytical and customisation cookies and marketing cookies), we will not use these cookies when you visit our website. However, some features using functional/necessary cookies may be affected. If you want to ensure that third-party cookies are completely disabled, you can adjust your web browser settings. Finally, bear in mind that not agreeing to marketing cookies will not reduce the number of adverts you see. It will just mean that adverts will no longer be geared to your interests.

What types of cookies do we use and why?

Necessary Cookies

We use these cookies to:

- make browsing our website and using its features an intuitive experience;
- store your preferences so that you do not need to repeat the same actions whenever you visit our site – for instance, these cookies remember your cookie preferences;
- detect any problems with your browsing experience to allow us to continually optimise our website.

Consent Management

Strictly necessary for to ensure that the cookies on our website are scanned continuously and for storing users' cookie preferences, which means that the cookie preference module does not appear all the time, but instead retains users' preferences without interfering with their browsing experience.

Cookie Purpose Placed by Expiration
ENSIGHTEN_PRIVACY_BANNER_VIEWED

Used to determine whether or not a user has seen the cookie preference management banner.

.dieteren.be 1 year
ENSIGHTEN_PRIVACY_MODAL_VIEWED

Used to determine whether or not a user has interacted with the cookie preference management module.

.dieteren.be 1 year
ENSIGHTEN_PRIVACY_<category-name>

Used to determine whether or not a user has given consent for the different categories of cookies.

.dieteren.be 1 year
Tag Management

Necessary for facilitating the implementation of various cookies used on the website and ensuring they are managed properly.

Hubspot

HubSpot helps us provide a personalized user experience for all customers. We will provide messages, offers and products tailored to each person based on their unique preferences and tastes. Customers will be engaged with us on an individual basis rather than being part of a customer type or segment.

Cookie Purpose Placed by Expiration
__hs_opt_out

This cookie is used by the registration privacy policy to remember not to ask the user to accept cookies again.

js-eu1.hs-scripts.com 6 months
__hs_do_not_track

This cookie can be set to prevent the tracking code from sending information to HubSpot.

js-eu1.hs-scripts.com 6 months
__hs_initial_opt_in

This cookie is used to prevent the banner from displaying visitors browsing in strict mode.

js-eu1.hs-scripts.com 7 days
__hs_cookie_cat_pref

This cookie is used to record the categories to which a visitor has consented.

js-eu1.hs-scripts.com 6 months
hs_ab_test

This cookie is used to consistently provide visitors with the same version of an A/B test page.

js-eu1.hs-scripts.com Session
<id>_key

When viewing a password protected page, this cookie is set so that a visitor does not have to log in again if they return to the same page using the same browser.

js-eu1.hs-scripts.com 14 days
hs_high_contrast

This cookie is used to save the contrast choice selected by a visitor on a HubSpot domain.

js-eu1.hs-scripts.com 180 days
hs-messages-is-open

This cookie is used to determine if the chat widget is open and to save the information for future visits.

js-eu1.hs-scripts.com 30 minutes
hs-messages-hide-welcome-message

This cookie is used to prevent the welcome message from reappearing on the same day after being rejected for the first time.

js-eu1.hs-scripts.com 1 day
__hsmem

This cookie is saved when visitors log in to a site hosted on HubSpot.

js-eu1.hs-scripts.com 1 yes
hs-membership-csrf

This cookie is used to ensure that member logins cannot be tampered with.

js-eu1.hs-scripts.com Session
hs_langswitcher_choice

This cookie is used to save the language selected by the visitor when consulting pages in several languages.

js-eu1.hs-scripts.com 2 ans
__cfruid

This cookie is set by HubSpot's content delivery network provider, due to their rate limiting policies. It expires at the end of the session. Learn more about Cloudflare cookies.

js-eu1.hs-scripts.com Session
__cf_bm

This cookie is set by HubSpot's content delivery network provider and is necessary for bot protection. It expires within 30 minutes. 

js-eu1.hs-scripts.com 30 minutes

Analytical and customisation cookies

We use these cookies to:

- identify what may have caused an error when the user was browsing;
- examine interactions with our website's content to facilitate browsing;
- test or customise different versions of content to determine which versions facilitate user browsing.

Optimise

Necessary for allowing the content of our website pages to be altered using the A/B or MVT testing method and assessing the effectiveness of the different content variants offered. These tests allow us to check which content changes should be prioritised with a view to enhancing users' browsing experience.

Cookie Purpose Placed by Expiration
_gaexp

Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in.

.dieteren.be 90 days
_opt_utmcs

Stores the last utm_campaign query parameter.

.dieteren.be 24 hours

For more information, see: 

https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en

Hotjar

Necessary for enabling us to collect your comments on our website through optional forms or identify which part of a page on our website is viewed less.

Cookie Purpose Placed by Expiration
_hjid

This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. Moer info on Hotjar cookies can be found at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

.dieteren.be 1 year
_hjIncludedInSample

This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels.

.dieteren.be 1 year
_hjClosedSurveyInvites

This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown.

.dieteren.be 1 year
_hjDonePolls

This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in.

.dieteren.be 1 year

For more information, see:
https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies

Google Analytics anonymised

Necessary for monitoring statistics regarding the number of visits to our website and for detecting any errors encountered by users during their browsing experience. The collected data may relate to the page viewed, the buttons clicked and the error messages displayed and are based on a randomly allocated, and therefore completely anonymous, identifier.

Cookie Purpose Placed by Expiration
_ga

Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person)

.dieteren.be 2 years
_gid

Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person).

.dieteren.be 24 hours
_ga_<container-id>

Allows you to keep the session state.

.dieteren.be 2 years
_gac_gb_<container-id>

Contains campaign information. If you have linked your Google Analytics and Google Ads accounts, conversion tags on Google Ads websites read this cookie unless you have disabled its use. More info: https://support.google.com/google-ads/answer/7521212

.dieteren.be 90 days
_gat_gtag<property-id>

Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>.

.dieteren.be 1 minute
_dc_gtm_<property-id>

Used to throttle request rate when Google Analytics is deployed via Google Tag Manager.

.dieteren.be 1 minute

More details: 

https://business.safety.google/privacy/ 

Hubspot

HubSpot helps us provide a personalized user experience for all customers. We will provide messages, offers and products tailored to each person based on their unique preferences and tastes. Customers will be engaged with us on an individual basis rather than being part of a customer type or segment. The Hubspot cookies below are non-essential and managed by the cookie banner. You can refuse these cookies by not giving your consent.

Cookie Purpose Placed by Expiration
__hstc

The main visitor tracking cookie. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (current visit) and session number (increasing at each subsequent session).

.myway.be 6 months
hubspotutk

This cookie keeps track of a visitor's identity. It is passed to HubSpot during a form submission and is used during contact deduplication. It contains an opaque GUID to represent the current visitor.

.myway.be 6 months
__hssc

This cookie keeps track of sessions. It is used to determine if HubSpot should increment the session number and timestamp data in the __hstc cookie. It contains the domain, the number of views (increases with each session), with timestamp of the start of the session.

.myway.be 30 minutes
__hssrc

When HubSpot changes the session cookie, this cookie is also set to determine if the visitor has reset their browser. If this cookie is not present when HubSpot processes cookies, the session is considered new. It contains the value “1” when present.

.myway.be Session
messagesUtk

This cookie is used to recognize visitors who chat with you through the Chatflows tool. If the visitor leaves your site before being added as a contact, this cookie will be associated with their browser.

.myway.be 6 months
ContentSquare
Cookie Purpose Placed by Expiration
_cs_id

Stores technical user data.

contentsquare.net 13 months
_cs_s

Stores Session Replay data.

contentsquare.net 30mn
_cs_c

Stores user consent on use of session data use within replays (not masked vs. full masked).

contentsquare.net 13 months
_cs_cvars

Stores the URL-encoded custom variables from the session.

contentsquare.net Session
_cs_ex

When set, the user is excluded from tracking.

contentsquare.net 30 days
_cs_optout

When set, the user is opted-out from tracking.

contentsquare.net 13 months
_cs_t

Checks if the browser supports cookies and sets flags.

contentsquare.net Immediately removed
_cs_same_site

Check if the browser supports the SameSite flag.

contentsquare.net Immediately removed
_cs_root-domain

Stores the URI-encoded main domain name of the site.

contentsquare.net Immediately removed
_cs_debug

 Enables/disables specific behavior of the Tag for debugging purposes.

contentsquare.net Session
Medallia

Necessary to allow us to set up the collection of your comments on our website via forms.

Cookie Purpose Placed by Expiration
kampyle_userid

UUID to identify a user.

*. medallia.eu 1 year
kampyleUserSessionsCount

Tracks the number of user sessions in the browser.

*. medallia.eu 1 year
kampyleUserSession

Timestamp indicating when the user logged in.

*.medallia.eu 1 year
kampyleUserPercentile

Number between 0-1 used for user targeting percentage.

*. medallia.eu 1 year
kampyleInvitePresented

Indicates whether an interception was presented in the session.

*. medallia.eu 1 year
kampylePageLoadedTimestamp

Timestamp indicating when the page was loaded. Used for time-on-page targeting.

*.medallia.eu 1 year
kampyleSessionPageCounter

Tracks the number of pages viewed by the user in the session.

*.medallia.eu 1 year
mdLogger

Instructs Medallia code to add debug logs to the browser console.

*.medallia.eu 1 year

Marketing cookies

We use these cookies to:

- make web advertising content more relevant by tailoring it to your personal interests;
- record which adverts you have already seen so that they do not keep re-appearing;
- understand which types of advert are the most relevant for our users.

Google Advertising and Remarketing

Enable the delivery of more relevant adverts through the advertising network operated by Google and its partners and prevent the constant re-appearance of adverts that are not of interest to you. As well as our standard implementation of (anonymised) Google Analytics, our website also uses Google Ads conversion tracking, Floodlight conversion tracking and Google Analytics advertising features, including Google Signals. Conversion tracking helps us to gauge our adverts' performance, while Google Signals allows us to gather anonymised data regarding visits from different devices if the Ad Personalisation feature is enabled on your Google account. This data is used to produce a more accurate anonymised report regarding the number of users visiting our site. However, this report does not allow users to be identified in any way. Please note that advertising features can be disabled at any time at https://myaccount.google.com/intro/data-and-personalization.

Cookie Purpose Placed by Expiration
_gcl_au

This cookie carries out information about the ad being clicked to attribute conversions outside of a landing page.

.dieteren.be 3 months
1P_JAR

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.google.com 1 month
AID

This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.googleadservices.com 1 week
CONSENT

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website.

.google.com -
DSID

This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

google.com 1 week
IDE

This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.doubleclick.net 2 years
NID

This cookie contains a unique ID Google uses to remember your preferences and other information. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en#

.doubleclick.net 9 months

For more information, see: https://policies.google.com/technologies/types

Bing Advertising

Allows you to deliver more relevant ads through the Microsoft Bing advertising network and its partners, and avoids the incessant reappearance of ads not relevant to your interests.

Cookie Purpose Placed by Expiration
_uetsid

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site.

.dieteren.be 1 day
_uetvid

This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site.

.dieteren.be 3 months

For more information, see: https://privacy.microsoft.com

Facebook

Allow certain information to be sent to Facebook with a view to analysing advertising campaigns and providing you with more relevant adverts based on your interests.

Cookie Purpose Placed by Expiration
_fbp

Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

.dieteren.be 3 months
fr

This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

.dieteren.be 3 months

For more information, see : https://www.facebook.com/help/568137493302217

Teads

Allows you to track visits to our website in order to best ensure the exclusion from our campaigns of visitors who have already visited our website. For more information, please consult Tead's privacy policy here: www.teads.com/privacy-policy

Cookie Purpose Placed by Expiration
cs .teads.tv 1 day
TFPSI

TFPSI stands for Teads First Party Session ID. It allows to correlate all the events of a user to form a session (regardless of whether the user comes from a Teads ad or not). This cookie allows for a more accurate and reliable measurement and helps us improve our session statistics (qualified visit rate, pages viewed, etc.). It also helps us to capture and categorize traffic in a better way. It is automatically generated and has a lifespan of 30 minutes. It can be renewed for 30 minutes.

.teads.tv 30mn
TFPAI

TFPAI stands for Teads First Party Auction ID. It allows a user's click on an ad to be correlated with their visit to a website. The CLICK ID (AuctID) is transferred to the site via URL decoration and its value is stored in a cookie.

.teads.tv 30 days
Google Analytics userId

Allows us to group anonymised Google Analytics visits made by the same user from various browsers or devices, thus providing a more accurate picture of the number of users visiting our website. This process uses an anonymised unique identifier, and so it only applies when the website has a space requiring authentication.

Outbrain
Allows us to track visits to our website in order to best ensure the exclusion from our campaigns of visitors who have already visited our website.
Cookie Purpose Placed by Expiration
obca_data

This cookie is installed by Outbrain in order to measure the use of the website for internal analytics.

outbrain.com 1 year
obca_vid

This cookie is installed by Outbrain to set up attribution of the visits of the user in order to measure Marketing campaigns.

outbrain.com 1 year
obca_sid

This cookie is installed by Outbrain to set up attribution of the session of the user in order to measure Marketing campaigns.

outbrain.com 30 mn
outbrain_cid_fetch

Outbrain conversion tracking.

outbrain.com 60 mn
Criteo

Allows certain information to be sent to Criteo for the purpose of analyzing advertising campaigns as well as serving you more relevant ads based on your interests.

Cookie Purpose Placed by Expiration
uid

The Criteo ID cookie; it contains the unique user identifier (UUIDv4) on the Criteo network.

Criteo 1 year
optout

The opt-out cookie; if present the user will not be tracked and retargeted by Criteo in that browsing session.

Criteo 5 years
zdi

The pass-back loop detection cookie; it contains a counter of the times the user is passed on one specific zone.

Criteo 6 months
eid

The external ID cookie; it contains the user ID of our partners. It is used for the reselling of PUMP inventory.

Criteo 6 months
opt

Opt out advertiser or publisher or temporary. We continue on tracking users on the other advertisers/publishers.

Criteo 1 year
r.ack

Cookie used for Identification on Safari < 11.2.

Criteo 1 hour
criteo_cookie_perm

This cookie helps Criteo better manage the tracking solution.

dieteren.be 1 year
cto_axid

Created only when the User graph is activated for the client, it helps Criteo's tracking solution. 390 days

dieteren.be 390 days
cto_bundle

This cookie helps Criteo better manage the tracking solution.

dieteren.be 13 months
cto_clc

This cookie helps Criteo better manage the tracking solution.

dieteren.be 13 months on iOS ≥ 11.2, 24 hours elsewhere.
Kwanko

Allows certain information to be sent to Kwanko for the purpose of analyzing advertising campaigns. 

Cookie Purpose Placed by Expiration
neta

Default persistent cookie for post-view and post-click conversion tracking. 

Kwanko 2 months
netases

Default session cookie for post-view and post-click conversion tracking.

Kwanko Session
ctxxx

ClicTime cookie for conversion tracking. xxx will contain an identifier.

Kwanko Session
convbwrxxx

Suivi des conversions pour certains éditeurs compatibles Utilisé pour les empêcher en temps réel sur l’attribution potentielle des conversions ». convbwrxxx. xxx contiendra un identifiant. 

Kwanko 1 month
kwkcs

Cross device persistent cookie for conversion tracking. 

Kwanko 15 days
kwkcdses

Cross device session cookie for conversion tracking

Kwanko Session
kwku

uniJS conversion tracking

myway.be 2 months
netaoptout

Advertisement and tracking opt-out cookie

myway.be 1 year
kwknc

No consent persitent tracking cookie with no personnal data identifier

Kwanko 2 months
kwkncses

No consent persistent tracking cookie with no personnal data identifier

Kwanko Session
netattagXXX

Used for 3 tag conversion tracking method (when conversion is fired in S2S context by the advertiser). xxx will contain an identifier. 

Kwanko Session
Linkedin

Allows the sending of certain information to Linkedin for the purpose of analyzing advertising campaigns and to offer you more relevant ads based on your interests.

Cookie Purpose Placed by Expiration
BizoID

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

linkedin.com 180 days
BizoData

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.

linkedin.com 180 days
BizoUserMatchHistory

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

linkedin.com 180 days
BizoNetworkPartnerIndex

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data

linkedin.com 180 days
UserMatchHistory

Used by LinkedIn Insight Tag to enable in-depth campaign reporting and discover new business demographics by layering LinkedIn data to website visitors data.

linkedin.com 30 days
U

Used by LinkedIn Insight Tag for Browser Identifier

linkedin.com 90 days
li_sugr

Used by LinkedIn Insight Tag for Browser Identifier

linkedin.com 90 days
TikTok

To measure and improve the performance of your advertising campaigns and to personalize the user's experience (including ads) on TikTok

Cookie Purpose Placed by Expiration
_ttp

To measure and improve the performance of your advertising campaigns and to personalize the user's experience on TikTok.

tiktok.com 13 months
VWO

Helps improve conversion and optimize the website experience by testing digital changes.

Cookie Purpose Placed by Expiration
_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}

This cookie is created when a campaign objective is triggered. This cookie, once created, will always have a value of 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_test_cookie

This cookie is created to detect whether or not cookies are enabled on the visitor's browser. It also helps in tracking the number of browsing sessions completed by a visitor. The value of this cookie is always 1.

visualwebsiteoptimizer.com when closing the browser
_vis_opt_exp_{CAMPAIGNID}_combi

This cookie is created when a visitor is chosen for a particular variation of a test. This cookie ensures that visitors see the same variation when they revisit the page in the future. Here, the control has a value of 1, variation #1 has a value of 2, variation #2 has a value of 3, and so on.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_exclude

This cookie is created when a visitor has been excluded from a test campaign due to traffic percentage specifications. The value is always 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_split
This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variant page matches the chosen variant after landing on the page. The value is >=2 (because 1 corresponds to Control and it is not created in case Control is chosen)
NOTE: This cookie is created only for split URL campaigns.
visualwebsiteoptimizer.com 100 days
_vis_opt_s

This cookie tracks the session created for a visitor, i.e. the number of times the browser was closed and reopened. The value is >=1, followed by a vertical bar sign. For example, the value 2 indicates that the visitor restarted the browser once while 3 means twice.

visualwebsiteoptimizer.com 100 days
_vis_opt_out

This cookie tracks the session created for a visitor, i.e. the number of times the browser was closed and reopened. The value is >=1, followed by a vertical bar sign. For example, the value 2 indicates that the visitor restarted the browser once while 3 means twice.

visualwebsiteoptimizer.com 10 years
_vwo_uuid

This cookie generates a unique ID for each visitor and is used for the reporting segmentation functionality in VWO, and it also allows you to view the data in a more refined way.

visualwebsiteoptimizer.com 10 years
_vwo_uuid_{CAMPAIGNID}

This cookie is created for each cross-domain campaign. It generates a unique ID for each visitor and is used for reporting segmentation functionality in VWO. It also allows you to visualize the data in a more refined way.

visualwebsiteoptimizer.com 10 years
_vwo_ds

This cookie stores persistent visitor-level data for VWO Insights.

visualwebsiteoptimizer.com Depends on account retention period
_vwo_sn

This cookie stores information at the session level.

visualwebsiteoptimizer.com 30 minutes
_vwo_uuid_v2

This cookie calculates unique traffic to a website.

visualwebsiteoptimizer.com 366 days
_vis_opt_exp_{CAMPAIGNID}

This cookie stores the chosen combination. This is a temporary cookie that is deleted when campaign changes are applied.

visualwebsiteoptimizer.com Persists until campaign changes are applied
_combi_choose

This cookie stores the chosen combination. This is a temporary cookie that is deleted when campaign changes are applied.

visualwebsiteoptimizer.com Persists until campaign changes are applied
_vwo_referrer
This cookie stores referral information allowing VWO to identify the original traffic source in the event of a split URL campaign. NOTE: This cookie is created only for split URL campaigns but can be read by all campaign types.
visualwebsiteoptimizer.com 15 seconds
_vwo

This cookie is a jar of all cookies. It is currently created only for the Safari browser. In the future, it would replace all cookies. The actual expiration of a cookie does not matter because it stores the expiration of cookies set there and continues to expire them.

visualwebsiteoptimizer.com 2096 years
_vwo_global_opt_out

This cookie is retained when a visitor unsubscribes from vwo across all websites in a given browser.

visualwebsiteoptimizer.com 100 days
_vwo_ssm

This cookie is used for testing purposes and is only created on sites using the HTTP protocol. This is used to check whether VWO can set cookies on them, after which this cookie is deleted.

visualwebsiteoptimizer.com 3650 jours
_vis_opt_exp_{CAMPAIGNID}

This cookie is created when a campaign objective is triggered. Once created, this cookie always has the value 1.

visualwebsiteoptimizer.com 100 days
_goal_{GOALID}_{ACCID}

This cookie is created when a campaign objective is triggered. Once created, this cookie always has the value 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_combi_{ACCID}

This cookie is created when a visitor is chosen for a particular variation of a test. This ensures that visitors see the same variation when they revisit the page. Here, the control always has the value 1, variation #1 always has the value 2, variation #2 has the value 3, and so on.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}

This cookie is created when a visitor has been excluded from a campaign due to traffic percentage specifications. The value of this cookie is always 1.

visualwebsiteoptimizer.com 100 days
_exclude_{ACCID}

This cookie is created when a visitor has been excluded from a campaign due to traffic percentage specifications. The value of this cookie is always 1.

visualwebsiteoptimizer.com 100 days
_vis_opt_exp_{CAMPAIGNID}_split_{ACCID}

This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. With this, VWO verifies that the variant page matches the chosen variant after landing on the page. The value will always be >=2 because it will not be created if the control is chosen.

visualwebsiteoptimizer.com 100 days
_vwo_uuid_{CAMPAIGNID}_{ACCID}

This cookie is created for each cross-domain campaign. It generates a unique ID for each visitor and is used for reporting segmentation functionality in VWO. It also allows you to visualize the data in a refined way.

visualwebsiteoptimizer.com 10 years
_vis_opt_exp_{CAMPAIGNID}_combi_choose_{ACCID}

This cookie stores the chosen combination. This is a temporary cookie that is deleted when campaign changes are applied.

visualwebsiteoptimizer.com Persists until campaign changes are applied
_vwo_global_opt_out

This cookie is retained when a visitor unsubscribes from vwo across all websites in a given browser. 

visualwebsiteoptimizer.com 100 days
debug_vis_opt_exp_{CAMPAIGNID}_goal_{GOALID}

This cookie is created when a test campaign objective is triggered. This cookie, once created, will always have the value 1.

visualwebsiteoptimizer.com 100 days
debug_vis_opt_test_cookie

This cookie is created to detect whether or not cookies are enabled on the visitor's browser. It also helps in tracking the number of browsing sessions completed by a visitor. The value of this cookie is always 1.

visualwebsiteoptimizer.com Expires when session expires
debug_vis_preview_{ACCOUNTID}

This cookie is generated when you switch variations in preview mode

visualwebsiteoptimizer.com Expires on session expiration
debug_vis_opt_exp_{CAMPAIGNID}_combi

This cookie is created when a visitor is chosen for a particular variation for a test. This cookie ensures that visitors see the same variation when they revisit the page in the future. Here the Control always has the value of 1, Variation #1 always has the value of 2, and Variation #2 has a value of 3, and so on.

visualwebsiteoptimizer.com 100 days
debug_vwo_referrer

This cookie stores referral info allowing VWO to identify the original Traffic source in case of the Split URL campaign.

visualwebsiteoptimizer.com 15 seconds
debug_vis_opt_variation_page

This cookie persists the selection by the person using previews.

visualwebsiteoptimizer.com Expires on session expiration.
debug_vis_opt_exp_{CAMPAIGNID}_exclude

This cookie is created when a visitor has been excluded from a Test Campaign due to the traffic percentage specifications. The value is always 1.

visualwebsiteoptimizer.com 100 days
debug_vis_opt_exp_{CAMPAIGNID}_split

This cookie is created when one of the variations is chosen for the visitor, but the visitor is not yet redirected to the variation page. It exists so that VWO can verify that the variation page corresponds to the chosen variation after landing on the page. The value is >=2. As 1 corresponds to control and it’s not created if control is chosen.

visualwebsiteoptimizer.com 100 days
debug_vwo_uuid

This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner.

visualwebsiteoptimizer.com 10 years
debug_vwo_ds

This cookie stores persistent visitor-level data for VWO Insights. 

visualwebsiteoptimizer.com Depends on the retention period of the account
debug_vwo_sn

This cookie stores session-level information

visualwebsiteoptimizer.com 30 minutes
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This cookie stores the chosen combination. It’s a temporary cookie that gets deleted when the campaign changes are applied

visualwebsiteoptimizer.com Persists until campaign changes are applied
Taboola

Taboola allows advertisers to track conversions or create a custom audience.

Cookie Purpose Placed by Expiration
t_pt_gid

Assigns a unique user ID that Taboola uses for attribution and reporting purposes, and to tailor recommendations to that specific user.

taboola.com 1 year
Zemanta

Allows advertisers to centralize all their digital media buying and scale their creative from a single platform for native, video and display across multiple devices.

Cookie Purpose Placed by Expiration
Zemanta zoptout

Holds information about optout from Zemanta personalized advertising.

zemanta.com 1 year
Zemanta sync

Holds the timestamp when a cookie sync was last perfomed.

zemanta.com 1 week
Zemanta zpb

Used for conversion attribution when a browser does not allow third party cookies.

zemanta.com 1 day
Zemanta zpbid

Used to retrieve a click id in case of missing zpb cookie.

zemanta.com 1 day
Zemanta zuid

Holds the Zemanta UUID. Used for tracking user actions, such as pages visited, clicks on recommendations, and personalized advertising.

zemanta.com 1 year
Snapchat

These cookies set a unique identifier for the visitor, which allows third-party advertisers to target the visitor with relevant advertising.

Cookie Purpose Placed by Expiration
_scid

Used to identify a visitor.

Snapchat 1 year
_sctr

Used to determine if a third-party tag is called in Snap Ads Pixel.

Snapchat 1 year
sc_at

Used to identify a visitor in different domains.

Snapchat 1 year

How to manage your cookie settings

You can manage your preferences regarding cookies on our website at any time via cookie manager or by changing your browser settings. Most browsers allow you to manage and delete cookies. 

See your browser's help function if necessary:

Google Chrome : link

Safari : link

Firefox : link

Internet Explorer :  link

Edge : link

Opera : link


Please note that if you block certain cookies, you will be unable to take full advantage of some of our website's features or will lose any preferences you may have set previously.

Your rights

You have the following rights with regard to the personal data that we collect or that you share with us:

- Right of access and right to data portability:
You have the right to access personal data concerning you. You have the right to obtain confirmation that data concerning you has or has not been processed and the right to be notified of the purposes for which we process your data, the type of data processed, the persons with whom the data has been shared and the retention period of the data. You also have the right to receive a copy of the personal data you provided to us and to transmit – or ask us to transmit – this data to another data controller.

- Right of rectification/erasure – right to be forgotten:
You have the right to request the rectification of data concerning you if you notice that it is inaccurate or incomplete. You also have the right to request that your personal data be erased if it is no longer required for the purposes for which it was collected. If you have agreed to the processing of your data, you may withdraw your consent at any time.

- Right to withdraw consent:
You have the right to withdraw your consent at any time. You may do so by using the tool available on our website, by clicking on “Cookies”, available at the bottom left of all our different website pages. You may also do so by adjusting the parameters of your browser. For your information, such withdrawal will not affect the lawfulness of the processing based on consent before the withdrawal.

- Right to object to data processing for marketing purposes :
You have the right to object to the processing of your data for direct marketing or prospecting purposes. You do not have to provide reasons for your objection.

- Right to restriction of processing :
You have the right to have the processing of your data restricted if you contest the data's accuracy, if you oppose its erasure and request the restriction of its use instead, or if we no longer need to process the data but you require it for the establishment, exercise or defence of a legal claim.

- Right to lodge a complaint with the supervisory authority :
If you wish, you can at any time lodge a complaint regarding the processing of your data with the Belgian Data Protection Authority at the following address: Data Protection Authority, Rue de la Presse 35, 1000 Brussels – contact@apd-gba.be

You can exercise the first four rights mentioned here by contacting us at the addresses listed below :

D’Ieteren Automotive S.A./N.V.
Rue du Mail, 50
1050 Bruxelles

e-mail : customercare@dieteren.be

Contact details for our Data Protection Officer

To ensure that our personal data processing complies with the applicable regulations, we have appointed a Data Protection Officer (DPO – email: DPO@dieteren.be – postal address: rue du Mail 50, 1050 Brussels).

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