This website is owned and operated by D'Ieteren Automotive SA/NV (hereinafter 'D'Ieteren Automotive' or 'Us' or 'We'), having its registered office at Rue du Mail 50, 1050 Brussels, and registered with the Banque-Carrefour des Entreprises under number 0466.909.993.
As the data controller, D'Ieteren Automotive determines the purposes of and the means used to process your personal data.
At D'Ieteren Automotive, we make every effort to protect and process the personal data entrusted to us in a responsible and transparent manner, in particular in accordance with applicable law, including the General Data Protection Regulation 2016/679 of 27 April 2016 (hereinafter the ‘GDPR’) and the Belgian Law of 30 July 2018 on the protection of natural persons with regard to the processing of personal data (hereinafter the ‘Privacy Law') and Directive 2002/58/EC on privacy and electronic communications (ePrivacy Directive), as transposed into Belgian law through the Electronic Communications Law.
This policy applies to all persons whose personal data we process by means of cookies (hereinafter 'user', 'users' or 'you'). Personal data includes any information that enables us to identify you as a natural person.
The aim of this Policy is to inform you:
· about how and why we use cookies to process your personal data;
· to whom these data may be transferred;
· about your rights;
· how to contact us; and
· to provide you with the contact details of our Data Protection Officer ('DPO').
We obtain your personal data by means of cookies on our website.
A cookie is a small text file that can be stored on your computer when you visit websites. It can be placed on your computer by the website owner ('first-party cookies') or by third parties ('third-party cookies'). Information is stored in this text file, such as your choice of language for a website. When you visit the website again at a later date, this cookie is sent back to the website in question. In this way, the website recognises your browser and can remember your choice of language for example.
Various cookies may be used when you visit our website. Some are placed directly by us or by our service providers acting on our instructions (in this case we speak of 'first-party cookies'). Others are placed by external partners who use them for their own purposes (these are called 'third-party cookies').
For each type of cookie, we explain:
· what it is used for;
· the legal ground on which we use it; and
· for how long it will remain active on your device.
These cookies are essential to the proper functioning of our website. They are necessary either to communicate information over an electronic communications network, or are strictly required to provide you with a service you have explicitly requested. Without these cookies, our website could neither function properly nor offer you the services you expect.
The processing of these cookies is required to perform the contract to which you are a party. Indeed, we are bound by contract to provide you with a fully functional website and with the features you have requested.
In short, we use these cookies to:
- Enable users to browse our website and use its features as intended;
- Store your preferences so you do not have to repeat certain actions every time you visit. For example: remember your preferences as regards cookies;
- Identify any malfunctions or browsing difficulties in order to continually improve the user experience on our website.
Necessary cookies are as follows:
Strictly necessary for to ensure that the cookies on our website are scanned continuously and for storing users' cookie preferences, which means that the cookie preference module does not appear all the time, but instead retains users' preferences without interfering with their browsing experience.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| ENSIGHTEN_PRIVACY_BANNER_VIEWED | Used to determine whether or not a user has seen the cookie preference management banner. |
lucien.bike | 1 year |
| ENSIGHTEN_PRIVACY_MODAL_VIEWED | Used to determine whether or not a user has interacted with the cookie preference management module. |
lucien.bike | 1 year |
| ENSIGHTEN_PRIVACY_<category-name> | Used to determine whether or not a user has given consent for the different categories of cookies. |
lucien.bike | 1 year |
Necessary for facilitating the implementation of various cookies used on the website and ensuring they are managed properly.
Convertflow helps you develop personalized user experiences through forms, quizzes, surveys, and landing pages.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| cf_WEBSITE_ID_id | This is a unique user ID token. WEBSITE_ID is dynamic and corresponds to the ConvertFlow website ID of the installed ConvertFlow script. |
convertflow.co | 1 year |
| cf_WEBSITE_ID_cta_CTA_ID | This is the winning variation of the CTA split test. WEBSITEID is dynamic and corresponds to the ConvertFlow website ID of the installed ConvertFlow script. CTA_ID is dynamic and corresponds to the CTA campaign. |
convertflow.co | 1 year |
| cf_WEBSITE_ID_person_last_update | Indicates when the visitor's tracking record was last retrieved from our tracking database. |
convertflow.co | Session |
| cf_WEBSITEID_logged_in | Locally stored visitor tracking record. |
convertflow.co | Session |
| cf_WEBSITE_person_storage_prevent | Forces CF to retrieve the visitor's tracking record from the tracking database on the next visit to the page. |
convertflow.co | Session |
| viewedcta_CTAID | Indicates that the CTA has been closed so that it can be deleted for the set number of days. |
convertflow.co | Session |
| cf_ctas | Timestamp of when we stored the CTA information in local storage after loading it from our CDN. |
convertflow.co | Session |
| cf_WEBSITEID_person | Visitor tracking record stored locally. |
convertflow.co | Session |
The processing of analytics and customisation cookies is based on your consent. You can consent to the processing of these cookies on the cookies banner displayed on our website and withdraw such consent at any time in the section below entitled 'How to configure your cookies?'.
We use these cookies to:
- Identify the possible causes of any browsing errors made by the user;
- Analyse user interactions with the content on our website to improve the browsing experience;
- Test various content versions or customise them to determine which ones best facilitate the user journey.
The analytics and customisation cookies are as follows:
Necessary for allowing the content of our website pages to be altered using the A/B or MVT testing method and assessing the effectiveness of the different content variants offered. These tests allow us to check which content changes should be prioritised with a view to enhancing users' browsing experience.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| _gaexp | Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. |
lucien.bike | 90 days |
| _opt_utmcs | Stores the last utm_campaign query parameter. |
lucien.bike | 24 hours |
For more information, see:
https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage?hl=en
Necessary for enabling us to collect your comments on our website through optional forms or identify which part of a page on our website is viewed less.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| _hjid | This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. |
lucien.bike | 1 year |
| _hjIncludedInSample | This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. |
lucien.bike | 1 year |
| _hjClosedSurveyInvites | This cookie is set once a visitor interacts with a Survey invitation modal popup. It is used to ensure that the same invite does not re-appear if it has already been shown. |
lucien.bike | 1 year |
| _hjDonePolls | This cookie is set once a visitor completes a poll using the Feedback Poll widget. It is used to ensure that the same poll does not re-appear if it has already been filled in. |
lucien.bike | 1 year |
| _hjSessionUser_{site_id} | Set when a user first lands on a page. Persists the Hotjar User ID which is unique to that site. Ensures data from subsequent visits to the same site are attributed to the same user ID. |
lucien.bike | 1 year |
| _hjFirstSeen | Identifies a new user’s first session. Used by Recording filters to identify new user sessions. |
lucien.bike | Session |
| _hjUserAttributesHash | User Attributes sent through the Hotjar Identify API are cached for the duration of the session. Enables us to know when an attribute has changed and needs to be updated. |
lucien.bike | Session |
| _hjCachedUserAttributes | Stores User Attributes sent through the Hotjar Identify API, whenever the user is not in the sample. Collected attributes will only be saved to Hotjar servers if the user interacts with a Hotjar Feedback tool. Cookie used regardless of whether a Feedback tool is present. |
lucien.bike | Session |
| _hjViewportId | Stores user viewport details such as size and dimensions. |
lucien.bike | Session |
| _hjSession_{site_id} | Holds current session data. Ensures subsequent requests in the session window are attributed to the same session. |
lucien.bike | 30 minutes |
| _hjSessionTooLarge | Causes Hotjar to stop collecting data if a session becomes too large. Determined automatically by a signal from the WebSocket server if the session size exceeds the limit. |
lucien.bike | Session |
| _hjSessionRejected | If present, set to '1' for the duration of a user's session, when Hotjar has rejected the session from connecting to our WebSocket due to server overload. Applied in extremely rare situations to prevent severe performance issues. |
lucien.bike | Session |
| _hjSessionResumed | Set when a session/recording is reconnected to Hotjar servers after a break in connection. |
lucien.bike | Session |
| _hjLocalStorageTest | Checks if the Hotjar Tracking Code can use local storage. If it can, a value of 1 is set. Data stored in_hjLocalStorageTest has no expiration time, but it is deleted almost immediately after it is created. |
lucien.bike | 100 ms |
| _hjIncludedInPageviewSample | Set to determine if a user is included in the data sampling defined by your site's pageview limit. |
lucien.bike | 30 minutes |
| _hjAbsoluteSessionInProgress | Used to detect the first pageview session of a user. |
lucien.bike | 30 minutes |
| _hjTLDTest | We try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. Enables us to try to determine the most generic cookie path to use, instead of page hostname. It means that cookies can be shared across subdomains (where applicable). After this check, the cookie is removed. |
lucien.bike | Session |
| _hjRecordingEnabled | Set when a Recording starts. Read when the Recording module is initialized to see if the user is already in a recording in a particular session. |
lucien.bike | Session |
| _hjRecordingLastActivity | Set in Session storage as opposed to cookies. Updated when a user recording starts and when data is sent through the WebSocket (the user performs an action that Hotjar records). |
lucien.bike | Session |
| _hjMinimizedPolls | Set when a user minimizes an on-site Survey. Ensures that the Survey stays minimized when the user navigates through your site. |
lucien.bike | 1 year |
| _hjShownFeedbackMessage | Set when a user minimizes or completes a Feedback widget. Ensures the Feedback widget will load as minimized if the user navigates to another page where it is set to show. |
lucien.bike | 1 year |
More info on Hotjar cookies can be found at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookies
Necessary for monitoring statistics regarding the number of visits to our website and for detecting any errors encountered by users during their browsing experience. The collected data may relate to the page viewed, the buttons clicked and the error messages displayed and are based on a randomly allocated, and therefore completely anonymous, identifier.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| _ga | Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person) |
lucien.bike | 2 years |
| _gid | Used to distinguish users (in the anonymised sense of the term, i.e. a web browser (like Google Chrome) and not a real person). |
lucien.bike | 24 hours |
| _ga_<container-id> | Allows you to keep the session state. |
lucien.bike | 2 years |
| _gac_gb_<container-id> | Contains campaign information. If you have linked your Google Analytics and Google Ads accounts, conversion tags on Google Ads websites read this cookie unless you have disabled its use. More info: https://support.google.com/google-ads/answer/7521212 |
lucien.bike | 90 days |
| _gat_gtag<property-id> | Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_<property-id>. |
lucien.bike | 1 minute |
| _dc_gtm_<property-id> | Used to throttle request rate when Google Analytics is deployed via Google Tag Manager. |
lucien.bike | 1 minute |
More details:
Convertflow helps you develop personalized user experiences through forms, quizzes, surveys, and landing pages.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| cf_WEBSITE_ID_id | This is a unique user ID token. WEBSITE_ID is dynamic and corresponds to the ConvertFlow website ID of the installed ConvertFlow script. |
convertflow.co | 1 year |
| cf_WEBSITE_ID_cta_CTA_ID | This is the winning variation of the CTA split test. WEBSITEID is dynamic and corresponds to the ConvertFlow website ID of the installed ConvertFlow script. CTA_ID is dynamic and corresponds to the CTA campaign. |
convertflow.co | 1 year |
| cf_WEBSITE_ID_person_last_update | Indicates when the visitor's tracking record was last retrieved from our tracking database. |
convertflow.co | Session |
| cf_WEBSITEID_logged_in | Locally stored visitor tracking record. |
convertflow.co | Session |
| cf_WEBSITE_person_storage_prevent | Forces CF to retrieve the visitor's tracking record from the tracking database on the next visit to the page. |
convertflow.co | Session |
| viewedcta_CTAID | Indicates that the CTA has been closed so that it can be deleted for the set number of days. |
convertflow.co | Session |
| cf_ctas | Timestamp of when we stored the CTA information in local storage after loading it from our CDN. |
convertflow.co | Session |
| cf_WEBSITEID_person | Visitor tracking record stored locally. |
convertflow.co | Session |
The processing of marketing cookies is based on your consent. You can consent to the processing of these cookies on the cookies banner displayed on our website and withdraw such consent at any time in the section below entitled 'How to configure your cookies?'.
We use these cookies to:
- Adapt online ad content in line with your main interests in order to make these ads more relevant;
- Avoid repeating the same ads by recording those you have already seen;
- Identify the most relevant types of ads for our users in order to optimise their experience.
Marketing cookies are as follows:
Enable the delivery of more relevant adverts through the advertising network operated by Google and its partners and prevent the constant re-appearance of adverts that are not of interest to you. As well as our standard implementation of (anonymised) Google Analytics, our website also uses Google Ads conversion tracking, Floodlight conversion tracking and Google Analytics advertising features, including Google Signals. Conversion tracking helps us to gauge our adverts' performance, while Google Signals allows us to gather anonymised data regarding visits from different devices if the Ad Personalisation feature is enabled on your Google account. This data is used to produce a more accurate anonymised report regarding the number of users visiting our site. However, this report does not allow users to be identified in any way. Please note that advertising features can be disabled at any time at https://myaccount.google.com/intro/data-and-personalization.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| _gcl_au | This cookie carries out information about the ad being clicked to attribute conversions outside of a landing page. |
lucien.bike | 3 months |
| 1P_JAR | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
.google.com | 1 month |
| AID | This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en# |
.googleadservices.com | 1 week |
| CONSENT | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. |
.google.com | - |
| DSID | This cookie is used to link user activity across devices if he has previously signed in to his Google Account on another device to coordinate the ads he sees across devices and measure conversion events. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en# |
google.com | 1 week |
| IDE | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en# |
.doubleclick.net | 2 years |
| NID | This cookie contains a unique ID Google uses to remember your preferences and other information. More info can be found at https://policies.google.com/technologies/ads and https://support.google.com/admanager/answer/2839090?hl=en# |
.doubleclick.net | 9 months |
For more information, see: https://policies.google.com/technologies/types
Allows you to deliver more relevant ads through the Microsoft Bing advertising network and its partners, and avoids the incessant reappearance of ads not relevant to your interests.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site. |
lucien.bike | 1 day |
| _uetvid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user using the site. |
lucien.bike | 3 months |
For more information, see: https://privacy.microsoft.com
Allow certain information to be sent to Facebook with a view to analysing advertising campaigns and providing you with more relevant adverts based on your interests.
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
facebook.net | 3 months |
| fr | This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. |
facebook.net | 3 months |
For more information, see : https://www.facebook.com/help/568137493302217
Allows us to group anonymised Google Analytics visits made by the same user from various browsers or devices, thus providing a more accurate picture of the number of users visiting our website. This process uses an anonymised unique identifier, and so it only applies when the website has a space requiring authentication.
Allows you to track visits to our website in order to best ensure the exclusion from our campaigns of visitors who have already visited our website. For more information, please consult Tead's privacy policy here: www.teads.com/privacy-policy
| Cookie | Purpose | Placed by | Expiration |
|---|---|---|---|
| cs | .teads.tv | 1 day | |
| TFPSI | TFPSI stands for Teads First Party Session ID. It allows to correlate all the events of a user to form a session (regardless of whether the user comes from a Teads ad or not). This cookie allows for a more accurate and reliable measurement and helps us improve our session statistics (qualified visit rate, pages viewed, etc.). It also helps us to capture and categorize traffic in a better way. It is automatically generated and has a lifespan of 30 minutes. It can be renewed for 30 minutes. |
.teads.tv | 30mn |
| TFPAI | TFPAI stands for Teads First Party Auction ID. It allows a user's click on an ad to be correlated with their visit to a website. The CLICK ID (AuctID) is transferred to the site via URL decoration and its value is stored in a cookie. |
.teads.tv | 30 days |
You can manage your cookie preferences on our website at any time by clicking on the "Cookies" icon at the bottom left of each page on this website.
Moreover, most browsers enable you to manage and delete cookies. If necessary consult the help section of your browser:
Google Chrome : link
Safari : link
Firefox : link
Internet Explorer : link
Edge : link
Opera : link
If you refuse to give your consent to non-essential cookies (i.e., analytics and customisation cookies and marketing cookies), we will not use these cookies when you visit our website. However, some features that use functional/required cookies may be impacted. You can change the settings on your browser to ensure third-party cookies are fully disabled. Finally, you should be aware that withdrawing your consent to Marketing cookies does not mean you will see fewer ads. However this does mean that the ads you do see will no longer be based on your centres of interest.
Temporary cookies (session cookies) are stored temporarily in your browser. They are automatically deleted as soon as you close your browser.
Permanent cookies (persistent cookies) are cookies that remain on your computer or mobile device even after you close your browser. They are used to identify you when you return to a website or application. They remain on your computer or mobile device until they expire or a new version of the cookie is installed or you delete them manually.
The expiry date of these cookies is specified above (in the section entitled 'What categories of cookies do we use and why?')
Your personal data can be processed by our processors for the sole purpose of complying with the instructions we give them. These processors are IT service providers such as suppliers of cookie management tools. We aim to ensure your personal data are protected in the most secure manner possible and for this purpose we have taken all contractual measures necessary with the aforementioned processors to ensure they adhere to the most stringent privacy protection standards. In all cases, the subcontractors are required to guarantee the security and confidentiality of personal data. Therefore we sign data processing agreements pursuant to Article 28 of the GDPR.
Furthermore, some third parties may collect and process personal data by means of the cookies they place on this website (third-party cookies) (see above in the section 'What categories of cookies do we use and why? '). In this case, these third parties act as separate data controllers. More information about the processing carried out by these third parties can be found in their respective cookies policies.
Your data are mainly stored on servers located in the European Economic Area.
In some circumstances, your data may be transferred to a country outside the European Economic Area. In this case, the recipients are either located in a country for which the European Commission took an adequacy decision, or are required to comply with the same data protection standards as those applicable in the European Union, by means of standard contractual clauses such as those published by the European Commission, with additional security measures where applicable.
You have the following rights with respect to the personal data we process concerning you:
- Right to be informed:
You have the right to obtain information about the processing carried out on your personal data. As such, you have the right to know what the purposes of the processing are, the categories of personal data involved, the categories of recipients to whom your personal data are sent, how long your personal data are stored (or if this is not possible, the criteria used to determine this duration), and the rights you may exercise with respect to your personal data. This right is exercised through this Cookies Policy.
- Right of access and right to data portability:
You have the right to access your personal data. You have the right to obtain confirmation that your personal data are or are not processed, and the right to be informed of the purposes for which we process them, the types of data processed, the recipients to whom your personal data are sent, and the period for which they are stored. You also have the right to receive a copy of the personal data you entrusted to us and to forward or ask us to forward these data to a third party.
- Right to rectification:
You have the right to ask that your personal data be rectified if you find that these data are inaccurate or incomplete.
- Right to erasure (‘right to be forgotten’):
You have the right to obtain erasure of your personal data or to restrict the manner in which we use these data if you think that there is no (or no longer any) legal ground for the processing.
- Right to withdraw your consent:
You have the right to withdraw your consent at any time. You can do this using the tool available on our website, by clicking on "Cookies" at the bottom left of every page of the website. You can also do this by changing your browser settings. For your information, this withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal.
- Right to object:
You have the right to object to the processing of your personal data based on our legitimate interests (or those of third parties), unless we have compelling legitimate grounds for performing the said processing.
- Right to restriction of processing:
You have the right to obtain restriction of the processing of your personal data when you contest the accuracy of said personal data, when the processing is unlawful and you oppose the data being erased and demand that the use of the data be restricted, or when we no longer need to process the data but where they are still necessary for the establishment, exercise or defence of a legal claim.
You can exercise the rights mentioned above by getting in touch with us in one of the following ways:
- by post: D’Ieteren Automotive S.A., Rue du Mail, 50 1050 Brussels, Belgium
- or by email at the following address: customercare@dieteren.be
Furthermore, if you feel D'Ieteren Automotive has not acted in compliance with the legislation on personal data processing, you can file a complaint with the Belgian Data Protection Authority (Autorité de Protection des Données, Rue de la Presse 35, 1000 Brussels, Belgium, Tel.: +32 (0)2 274 48 00, email: contact@apd-gba.be).
To ensure our processing of personal data complies with regulations in force, we have appointed a Data Protection Officer (D.P.O. – email: DPO@dieteren.be – Address: rue du Mail, 50, 1050 Brussels, Belgium).